Explore real-world success stories in our case studies where businesses and organizations share their strategies for overcoming challenges and achieving excellence.
Hometown Plumbing, a plumbing service provider based in Southern California, was faced the challenge of expanding its customer base in the highly competitive local market.
They were looking to increase its customer acquisition and reduce costs while focusing on the plumbing sector. They implemented a search box optimization campaign comprised of the following 5 keyword phrases based in their multiple location service areas
This case study explores how Hometown Plumbing successfully leveraged Search Box Optimization to achieve their goals and the subsequent positive impact on their business.
"Wow, this is amazing! I’ve heard through the grapevine that someone was going to figure this technology out. I’m glad it was you guys. This is the next best thing! Congratulations, thanks for the increase in business!"
In an increasingly saturated market with new junk removal companies emerging weekly, Junk Valet, Inc. faced the challenge of standing out while optimizing their marketing spend. Robert, the founder, sought an effective strategy to ensure his business appeared prominently to potential customers without relying solely on costly pay-per-click (PPC) campaigns that failed to deliver quality leads.
Additionally, he aimed to introduce a new service, pressure washing, and wanted to establish a strong online presence for both "junk removal" and "pressure washer" services, encompassing not only his immediate city, Oceanside, but also the broader San Diego area.
"I didn’t know how well the SBO autocomplete would work, and since I never considered Bing, I was a sceptic on whether the Bing autocomplete would give me business. Carl showed me my competitors on Bing using the search term “Junk Removal Oceanside”, and I knew I had to have a strong presence on Bing. We try to source every call to see where the lead came from, and in my five years of business I've never heard anyone say “I saw you on Bing”. In the past few months, with me being in the autocomplete, I have had a bunch of calls say they found me on Bing. I received 8 new jobs the first month on Bing from the autocomplete. I am so excited, and my business has gotten much busier! Thank you, guys!! Now I’m going to start a PPC with Bing."
In the ever-evolving landscape of customer acquisition, Taylor's Impressive Carpet is a company committed to staying at the forefront of technological advancements. Their belief in being ahead of the curve drives their quest for innovative ways to expand their business.
As early adopters of emerging technologies, Taylor's Impressive Carpet embraced the Search Box Optimization (SBO) program, aligning seamlessly with their forward-thinking approach. In this case study, we explore their journey and the successful implementation of an SBO campaign for "carpet cleaning Beaumont" and "carpet cleaning Palm Springs."
"We are very thankful that Carl approached us on this program. It changed our mind completely on Bing. Now today we are running a major PPC campaign on Bing because of the number of searches. We are expanding to 40 more areas with SBO."
HomeTown Restoration faced a pressing challenge as the cost of acquiring new customers spiraled out of control. Their mission was clear: reduce the cost per customer acquisition, which had reached unsustainable levels.
The average cost per call for water damage services through Local Services Ads had soared to a staggering $260, and their Pay-Per-Click (PPC) expenses continued to rise. In this case study, we delve into their successful endeavor to rein in marketing costs by embracing a cost-effective solution, Search Box Optimization (SBO). HomeTown Restoration strategically targeted "water damage" keywords across five distinct areas, heralding a new era of efficient customer acquisition.
"Search Box Optimization is extremely important for our company because our marketing costs were getting out of control. I started with 5 areas and because of the success of the SBO program, I’m going to expand to more areas."