Email marketing still produces salesWhile it is most commonly attributed to spammers, many businesses legitimately market to their customers through emails. Whether you use a newsletter about your company’s latest projects and sales or a simple announcement for specials deals, advertising with emails is a proven, effective strategy. Here are some tips and tricks to keep in mind so that your emails can have maximum impact.

Building your own email marketing list is not as difficult as you might think. Visitors to your website will be very likely to sign up for your newsletter if you offer coupons or incentives for allowing you to email them. An easily accessible, large, and striking “sign up here” section might be necessary on your home page. If you have an offline store, have a spot where people can sign up to receive your emails there. Some companies use giveaways to collect emails by offering a drawing for everyone who registers with their site. This can be a very easy and inexpensive way for you to legitimately collect email addresses. Make sure you post your “privacy policy” online so people can see that you won’t sell their information to others.

Once you have a good sized email list, it is important that you keep those people interested in your company by providing quality, useful, and relevant email content. You can do this by sharing sales, coupons, and special offers alone, or by combining deals with articles and information about your product or industry. For example, Pampers diapers has an email newsletter they send out once a month that contains personalized growth information for your child based on the information you sent them when you first sign up at their site. A clothing site could send out outfit ideas using their products or different ways to wear an item. Restaurants could share recipes and cooking tutorials and so on.

As long as your emails provide interesting and useful content, people will read your newsletter and probably want to visit your site, so make sure you include a link so they can easily do that. According to email marketing experts, “It’s better to have an infrequent email newsletter that’s always read than a frequent newsletter that goes straight to the trash.” Don’t push yourself to put out a weekly newsletter if you can do a once a month email. Sending out too many emails is considered spamming to many people, so make sure you don’t overwhelm them.

Do you agree or disagree?  Perhaps, I missed something?  Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!