Website templates offer an inexpensive way to have an attractive website. If you choose to go this route versus having a custom web design, you just choose a basic website layout from a number of pre-designed choices. Before you rush to pick the first template that appeals to your eye, you should consider a few tips to make sure you are choosing the right one for your business.
1. Start by outlining the way you want your website structure. Remember to put in pages like About, Contact, Links, and, of course, Home Page. Then, add any other pages you want on your site. Show arrows where you want links to connect the pages. For example, you would probably have arrows from the Home Page to just about every other page on your list.
2. Look at the website templates with the idea that you need those links for the user to navigate your site. Imagine where those links would go on the Home Page. Is there a button you can use for each of the links you want? Is there another area on the Home Page where you can make those links?
3. Think about the image of your company. You might choose to go with solemn colors and designs that present a purely business-like image. Or, you might prefer your company to be identified with a set of softer colors and artwork to give a friendlier image. Bright colors and bold designs will make people think of your company as a strong and positive business.
4. Make decisions on technical design matters. For example, you will have to decide if you want Flash components, 3D, or animation to be a part of your website. If you are unsure, discuss your options with someone who is knowledgeable about how these different elements play out in search engine results and website traffic.
5. Consider your budget. You may have the option of getting the exclusive rights to a website template for a certain price. Yet you can buy the same template without the exclusive rights, at a fraction of the cost. You will have to decide whether having a one-of-a-kind site is so important to you that you are willing to pay substantially more for it.
6. After narrowing your search to the website templates that serve your needs, choose a site that strikes a chord with you. There is something to be said for inspiration and intuition. You know what you like, and if the graphic design meets all your requirements you might as well choose the one you like the best. In the end, you will have a better feeling about it and want to spend more time and effort promoting it.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!
Leave a comment below…