There have been many nights when I lie in bed and surf the internet on my laptop next to my sleeping husband. I click on a site, and BAM! An automatic video advertisement begins to play. The ad scares the daylights out of me and wakes my husband. Do we watch the ad? No, of course not. I exit the site as quickly as possible and move onto something else. As I figure it, if the ad plays automatically, the developers figured it wasn’t interesting enough for me to click on it. Thus it is not interesting enough to me to watch.
With the introduction of broadband and now Fios internet from Verizon, the speed of surfing has gotten faster and faster. If your webpage takes more than a few seconds to load, I will automatically assume it has problems and go elsewhere. Web developing experts have given “a loose eight second rule” in the past, but I think unless you have a “loading bar” or some way of communicating to your visitor that the site is actually working than eight seconds is too long.
An abundance of advertising is another annoying design flaw, especially when it intersects or breaks up the content of the page. Visitors to your site are likely not coming because of your amazing ads. They are coming because of the content you have on your page; something informative, interesting, shocking, funny, et cetera. By filling the page or splicing ads in the midst of your content, you risk confusing and losing visitors.
Color choice is another delicate issue for many people. Some colors inherently remind visitors of certain types of sites. If you use all primary colors, you risk looking like a site geared toward children. Black backgrounds with red or pink lettering are reminiscent of “adult entertainment” sites. Choosing colors that coordinate and are easily read is a very important part of web design. You can have the best content in the world, but if your background is plum colored and your text is dark blue it will be un-readable. Also ensure that your text font is large enough for people to easily read. 12 or 14 point fonts are generally best.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!