Web Performance Check PointsYou can easily find out if your search engine marketing campaign is going well by just looking at a few simple web statistics about your website. Obviously, you cannot afford to put many hours and dollars into a marketing strategy that does not pull its weight. Therefore, you should know what to look for to make your Search Engine marketing (SEM) efforts more profitable:

1.  Define your web marketing goals and measure them regularly

This one seem obvious, but you’d be surprised at how many online business owners do not know specifically what there web goals are and they don’t know exactly where their sales, conversions and leads are actually coming from.  Perhaps your goal is to capture email address, or for visitors to download an e-book or purchase a product.  Whatever it is, make sure you are clear and track the web performance.

2. Determine the effectiveness of the keywords you use.

Of course, you’ll need to do your keyword research first to ensure that you are optimizing for the best keywords.  Next, you’ll need to find out whether your keywords are bringing people to your website, but that is not enough. You also need to know whether they are bringing website visitors who become customers, and whether those customers maintain a long relationship with the company

3. Determine how many and when the most people are visiting your website.

You can use this information to target those time periods for special emphasis in search engine marketing. For example, if more visitors come to your website during summer months, you might do a extra amount of SEM at that time each year to maximize conversions. On the other hand, you might want to boost the numbers of slow times determining why more people are visiting your site during the busy season and see what incentives you can use to get these same visitors during your slower seasons.

4. Find out which are the most popular pages on your entire website.

This data will help you determine which pages to link to, to get them interested. Then, they will find it more desirable to stay on your site because they have already found something they want. You should then A/B test these pages to try to improve bounce rate for other pages.

5. Track the customers who bring you the most business.

When you know where the bulk of your business is coming from, you will have a better idea of how and where to search for more of the same. You will need to find out what brings them to your site so you will send out more search engine marketing to the same customer sources.

6. Learn what your click-through rate is.

When it comes to Pay Per Click (PPC), this is one of the most popular website metric that people look at. Most people who use PPC marketing know that you want qualified people to click on your ads as many times as possible. The click-through rate is just the number of times someone clicks on your link divided by the number of times your content is seen (impressions).

So there you have it, all of these check points should give you a better idea of how you are doing with your search engine marketing performance.  You should also know exactly where you stand in the eyes of the search engines for such things as “on page seo”, off page seo, search engine rankings as well as how many back links your site has.  These are all important factors that will help you to determine how well your search engine marketing is performing.

Do you agree or disagree?  Perhaps, I missed something?  Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!

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