Everyone has an opportunity to Google your name online. In fact, they may find some old articles, comments or pictures somewhere to discuss if you want to get a business contract. This kind of backlash has caused professional chaos for Chief Executive Officers (CEOs), writers and small business owners. You must care about what you put on the web if you want to make an impression.
Think about all of the companies you research before making a sales call. Now, consider how many companies Google your name just to find out who you are online. Do you want the company to find unfavorable content about you then use that impression to consider your business? Of course not.
You must think ahead of the game. If you’re interested in clearing up your brand online, you should consider using three simple web marketing strategies to get rid of old search results. Understand where you are in the search results now and work towards creating a better future.
1. Create a profile on leading social networks.
If you don’t have a profile on leading social networks, you need to invest a few hours in creating them. Today’s decision makers are using social media networks to meet new people, develop relationships across the globe and make money.
2. Start a blog or buy a domain with your name.
Nothing says, “Hey, I’m here.”, better than a domain with your name. Your search results will be at the top of the list for your name, business and other elements surrounding your company. Make the domain the headquarters of connecting content and improving search results in Google.
3. Write articles and submit them to leading blogs for exposure.
Name the leading blogs in your industry. Your next intention is to write valuable articles to submit as guest posts. Write with a genuine tone to establish a web personality with SEO content writing strategies proven for success. Do not write promotional content on other blogs or you may be rejected and/or ignored by webmasters. Use discrete references to case studies, expert insight from experiences and hope for the best.
Personal integrity is noticeable online. Your web marketing strategies to rebuild confidence begins with acknowledging your faults – write an open letter to past clients and future clients on your personal blog.
Old search results can hurt you, but they will disappear from the first page with the right use of these search engine web marketing strategies. Sometimes you cannot do this on your own, but you can do your best to redirect information to positive changes occurring in your company.