Web analytics is an essential component of web marketing for companies who want to maximize their efforts on the Internet. It is used to measure the web performance data being produced by your marketing methods and shows you ways in which you can improve your visibility online. In the past, web analytics could only be used to measure traffic to your website, but with new developments in technology, it can now be used in many different aspects of advertising and web marketing alike.
Not only can you use this as a tool in optimizing your online visibility it can also be used to analyze your web promotions through print ads and other media. By using web analytics you’ll be able to recognize areas in which your web marketing campaigns need to be improved or placed in different channels to attract a better range of traffic being driven to your site.
If you’re are not using web analytics to track your web performance, you may be missing some key information that could help improve your marketing efforts. Web analytics could provide you with ways to improve traffic to your site by giving you insight into what is lacking in your online advertising promotions. For example, you will be able to see exactly where your visitors are coming from, what key phrases they used to find your site, what pages they entered, what pages they left, how long they stayed… the list goes on and on. It can also provide useful information as to how the traffic to your site has increased or decreased based on the addition of a new “online” or “offline” marketing campaign.
It provides you to opportunity to see how well your PPC and SEO campaigns are producing results, which is beneficial for many companies-particularly those who use the internet as their only form of marketing on the web.
There are many different options in the ways that companies can put web analytics to use — for the “do it your-selfers”, there are countless numbers of software options available that allow you to track performance and to see where there is a need for improvement.
The other more widely used form is to have a professional search engine marketing company who will analyze the data produced by your company and provide the customer with a detailed explanation of everything the company doing in regards to web analysis.
In using a search engine optimization company to assist you in this process, you are guaranteed to have someone behind you that is familiar with the process of analyzing your website. They will provide you input on what should be changed in your web marketing campaign in order to create a stronger flow of traffic to your site. They can also point out what ways in which your SEM campaign can be tweaked to reach a different set of demographics that will ultimately increase your bottom line and produce a higher number of visitors to your web site.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!