There is no question that internet marketing is something that many businesses and organizations will continue to use and develop over the next couple of years. From a cost-benefit point of view, the cost of putting out an online presence far outweigh its costs. Of course, there are no certainties that all web marketing strategies will work.
Here are a few ways to gauge whether your marketing campaign is headed for failure:
1. You’re being too much of a salesman.
Surely, your goal is to be able to sell your brand and move products. However, people are averse to sales pitches. If you have been spending too much time pushing your “buy now!” message, it’s best to change course before it’s too late. Blogs, social networking sites, and other online tools can be used as advertising mediums, but more importantly, they must be used to offer your customer base something valuable, like information.
2. You’re giving away too much.
Just as being excessively promotional is bad for business, so is excessive altruism. If you decide to provide free information to consumers as a way to sell your brand, make sure that you are not giving away enough to satisfy their every need. It is always important to strike a balance between providing service and maintaining your profits.
3. You don’t have a coherent strategy.
With so many options, it may sometimes be tempting for businesses and organizations to behave like children visiting a candy store for the first time. Instead of having a few platforms that work, they instead launch multiple campaigns that are impossible to pay for and maintain.
A good rule of thumb is to experiment with a few tools at a time and see what works and what does not. Doing this will save you time and possibly a lot of heartache. The Internet is generally a cheaper place to advertise than traditional methods, but it can also be a money pit if you do not use it with due diligence and discipline.
4. You have an excessive D-I-Y ethic.
This probably applies to solo entrepreneurs than to anyone else. Perhaps, out of your desire to minimize overhead, you have been spending too much time managing your web marketing campaign. To some degree, being involved in this process is a good idea because it allows you to troubleshoot things and see which areas need to be modified. However, your business has other needs that require your full attention. If you notice that you have been lagging in other areas, maybe it is time for you to outsource some work.
Internet marketing can be challenging, but it definitely provides great pay-off to those who can do it well.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!