email marketing, email customers, customer marketingMany companies forget about how important a tool that email can be for their business. The use of email will help you to maintain contact with customers and will help you reach out to new clients who may have been forwarded an email from your company.

By staying in contact with past customers through email, your company will most likely be the one they contact when in need of a service you offer. This helps keep your company’s name visible and will help remind them of the products and services you have to offer. When you use email to communicate with past clients it is important to keep your emails professional and relevant to the services you offer.

Offering your customers the ability to subscribe to your newsletter while they are visiting your site, will help keep them informed on any new services you currently offer or any specials that your company is running. You can also add any new developments or information relating to any new developments in your field. Newsletters offer you the ability to maintain a connection with your customers and help them stay informed on any new developments in your field.

When sending emails to a number of recipients it is important that you always include your correct and up to date contact information. This will help your customers should they ever need to contact you for business reasons. It is important to include your name, email address, phone number and your company’s URL. When adding this information to your emails keep it short and only include the best ways in which to contact you, this will show your customers that you are easily accessible and happy to answer any questions they may have regarding your company or services you offer.

Email is a great way to reach out to your customers, always include information that is relevant to your services and that any information you have included is current. Make your email interesting and entertaining this will help ensure that the reader is not bored and will quit reading half way through. If you keep the reader’s interest they are more likely to have a positive feeling regarding your company.

Do you agree or disagree?  Perhaps, I missed something?  Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!