Do not pass up Twitter marketing. Even though marketing through Twitter can seem pale in comparison to Facebook, it should not be passed up. There is power in the use of Twitter marketing because of its simplicity. You can use it to target specific niches compared to other social networks. Next will be discussed some tips and tactics for marketing using Twitter.

1. Define Who Your Target Market Will Be With Twitter Marketing

Before you even get started using Twitter to build your online presence, be sure you know what target audience you are going for. This is an important key to using Twitter. Depending on your business, your target audience would be like minded people who share the same interests.

2. Start Getting Twitter Followers

The best place to start would be to follow some high influential people that are within your target market. To do this, you can use some tools such as Klout or Twitter Grader to guide you. For Twitter marketing, quantity is extremely important, just like creating an email list or a fan base on Facebook. Once you have a huge number of followers yourself, you will have to be very creative with how you interact with your followers because you cannot interact with everyone on a personal level.

3. Share Content From Other Influential Bloggers And Tweeters

When you find some great information from fellow Tweeters and bloggers that pertains to your target audience, why not share it with them? This is a great way to gain trust and add value to your followers. The great thing about doing this is that it can be automated by using an application called Twitterfeed.com.

4. Use Twitter Marketing As Your Own Personal Focus Group

Twitter can be used as a great listening post about your services and products. You can use it to gain instant feedback on things. Some companies pay large amounts of money to get opinions from their consumers, but by using Twitter you can get opinions for free.

5. Tweet Nonsense to Rev Up Your Twitter Marketing

This might sound like a crazy idea, but it can actually work. Most people who actively follow Twitter are there to catch up on the latest news in a low key fashion. If it’s business all the time, you can start losing your followers. The key is to mix it up. If you say something funny or completely out there, you will peak their interest once again. The key is to keep your followers entertained as well as providing them with information that they need.

Using Twitter marketing to market your business on Twitter is a very effective tool when done correctly. You can use it to create a solid online presence and drive tons of traffic to your websites, products, and services.

Do you agree or disagree?  Perhaps, I missed something?  Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!