SEO is definitely a hot topic. It makes sense why there are so many people trying to figure out the top 5 SEO tricks that companies all around the nation are using to get their sites to the first page of search engines. Everybody already knows that high-quality relevant content is important, but what else can you do to improve your rankings?
Discover the Right Keywords
Why waste time trying to optimize your website for keywords that nobody uses? Even if you manage to get the top spot for a broad keyword, Google will remember how often users didn’t pick your listing and chose something else. It is futile to beat this calculation, and your time would be better spent finding the best set of relevant keywords. These are the keywords that turn searches into leads.
The best place to start is to buy sponsored ads and test your keywords. Of course, there are other tools available to get started on the right path, many of which come right from the search engines for free.
It also helps to use long tail keywords and to do behavioral targeting. These have longevity to them. Poor examples of keywords that are broad would include “roommate new york,” “nike shoes” or “i5.” Good examples would include “Find a Roommate in New York,” “Nike Mens Size 10 Shoes” and “Buy New Intel Core i5.”
Use the Title Tag Properly
At the start of your website source code are numerous meta tags, with common ones being the title, description and keyword tags. While the title is not technically meta, it is common to associate the two. This is partially because title tags play such a major role in how your website is index, so it is considered the most important of this group of three.
This is the first part that search engines look to consider what your page contains. It is also what potential visitors will see after searching a keyword on the Internet. It helps to include a keyword in your title tag, but don’t try to stuff it in there; this will only serve to make your website look unprofessional and like spam.
Outside of the title tag, there is the description tag and the keyword tag. While there is still some debate on how the description factors into your search results, it still helps since this is the text that your users will read when searching for your keywords. Make sure you add some relevant keywords, but avoid stuffing too many in there. You want it to read like a sentence, not a mere listing of different keywords.
Because of how many people used to stuff keywords, the keyword tag is not quite as important as it used to be. Still, it does not hurt to put some into your source code. Follow the same tips are in the first trick, avoiding broad keywords and going for a small set of phrases that will most likely bring searches to sales.
XML sitemaps are used by search engines to look through your entire website and index each page. This is a page that lists every single page and post on your website as well as information on when it was previously modified and a number that dictates the priority of that page according to what you think is important. This will help the search engine properly index the page according to what you consider relevant.
Using Heading Tags Properly
When you are writing down the copy for your website, this is an especially important one to consider. These heading tags are used to help out search engines, Web browsers and users alike all learn where the important key points are to your copy.
The main title on your website should use an H1 tag to dictate what it is your website is about. Using additional tags like H2 and H3 are also important as they will help break down the copy that you post to the main page. For starters, these provide a visual break among the rest of the text, and search engines will also get an idea of what the topics on your page are just by reading these heading tags.
Each of the heading tags are designed to provide some context to your copy and provide some insight on the priority of each given topic that the search engine picks up on.
These are just a few of several fundamental SEO tricks that you can keep in mind to ensure that your website reaches the top rankings for the relevant keyword that you choose.