It’s not easy to generate quick traffic through a backlink strategy. If you’re a blogger, you probably realize just how much effort it takes.
When it came to creating a backlink strategy, you had two choices.
Either you spent a considerable amount of money buying backlinks or a significant amount of time building your own backlinks.
Both ways are expensive: One costs money, the other costs time.
The reason marketers have been willing to either spend the money or the time was because getting highly ranked on the SERPs, Search Engine Results Page, could make their business flourish.
That, at least, is how the online world used to work.
Now with Google’s panda changes, things have become quite a bit more taxing and vexatious. Despite the cute and cuddly name, evoking images of the Kung Fu Panda movie or images of docile Panda’s in a tranquil Chinese zoo setting, Google’s panda is anything but friendly to webmasters. In fact, a better name should have been “Panda’s Revenge.” There are many tales of SEO casualties all around the Internet, tales of successful webmasters now feeling overwhelmed by the loss of their top rankings, rankings they spent hundreds of dollars or hundreds of hours to achieve.
Google Panda has, more or less, devalued many of the older seo tactics that had proven successful in the past such as article marketing, forum posting, blog commenting and blog networks.
How To Flow With The Changes
This is what you should focus more on:
• Improving social signals.
• Improving social engagement with your audience.
• Generate content visitors would want to share.
• Diversity of links.
And this is what you should stop doing:
• Buying domains that exactly match long tail keywords.
• Slapping on any old content.
• Over optimization of any kind.
• Using automated link schemes.
• Relying solely on just one tactic.
• Spending hours posting on forums.
• Engaging in any black hat tactics.
Follow these suggestions, and your SEO future looks bright. Ignore them, stubbornly continuing old school backlinking strategies, and things will not go well for you in the long term.
Also, it’s almost impossible to do well trying to figure out ways to fool Google. Their bots are getting increasingly smarter and finickier.
Before going into more detail about the difference between the old way of doing things and the suggested new ways things should be done, it might put things into perspective to look at what motivated Google to initiate an algorithmic change that many would successful webmasters could only interpret as a train wreck.
The first sign of trouble was when Google launched its own social network, Google Plus
It seems reasonable to speculate that this roll out had to do with Google feeling as if they were missing out on the social networking revolution happening online. Since Google has enough hubris to believe it has to dominate everything, it decided it was necessary to be the top dog when it came to social networking. Google knew that they were missing out on the social thing and wanted to dominate the social network world. Furthermore, in order to stay as the number one search engine, they thought it necessary to change the way they ranked websites. As mentioned earlier, this is not a friendly panda. Well I should say… Google probably has good intentions in terms of wanting to deliver the best possible results to its users, but in the process many good “law” abiding citizens are getting affected for no good reason. In fact, many believe that Google may be heading in the wrong direction as this can lead to what is being referred to as negative SEO, in which a competitor may sabotage another by bombarding its competitors with a bunch of links that Google would deem inappropriate.
In order to understand these changes, let’s do a quick comparison between the two versions of SEO—the way it used to be, let’s call this “Old SEO,” and what it is now, let’s call it “New SEO.”
1. On-page SEO was not considered essential to high rankings. It consisted mainly of putting your keyword in the title, the first paragraph, sprinkling it in the text, and adding it in the last paragraph. It was also included in the metatag description for good measure.
2. Unique content was good enough.
3. Link building was the thread of connections that assembled the online world and links ruled the online world.
4. Off page SEO generally included a lot of articles in article directories, forum profiles, some web 2.0 properties like Squidoo and hubpages, and numerous bookmark links.
1. Social signals from Youtube, Twitter, and, of course, Facebook can influence rankings.
2. A social presence is essential.
3. Backlinks should trace to high quality websites and be a source of traffic, not just a passive backlink.
4. Backlinks still remain in the forefront, but not as prominently.
5. Internal site architecture and site design should be easy-to-navigate. The more user friendly, the higher the chance of it being Google-approved.
6. Content has to be consistently unique and engage its users.
7. On-page SEO is now essential more in the sense of how it affects its users.
The closer you are to being an authority website, a website with numerous high quality pages, the better your chance of getting ranked well on the SERPs. Also, the more you are mentioned on social websites, the more you improve your chances of ranking well.