Everyone knows that technology is always changing, always moving forward. Following the trends of the moment is vital for webmasters to keep their sites high on search engine rankings and ensure they are successful. Here are three search engine optimization (SEO) trends that webmasters and professionals should be aware of for this coming year.
The internet is moving faster than ever with the introduction of fiber optic internet cables which provide faster speeds than DSL internet. Speed is a key trend for the coming year. How do I know? Google just announced within the last month that they plan on entering the fiber optic market. “Our networks will deliver Internet speeds more than 100 times faster than what most Americans have access to today — over 1 gigabit per second, fiber-to-the-home connections,” explains Google product manager James Kelly. “We’ll offer service at a competitive price to at least 50,000 and potentially up to 500,000 people.”
With Google jumping into the market, other internet providers will likely be scrambling to lay their cable and claim their share of the market. How will this effect website owners? The speed your site loads will become a big issue this year. Matt Cutts, the head of Google’s WebSpam team has even said “site speed may be used as a new ranking factor for 2010.”
In October of 2006 Google announced its purchase of YouTube. It became the second largest search engine just a couple years later. “96% of Generation Y have joined a social network. (most commentators use birth dates ranging somewhere from the mid 1970s to late 1990s)” “If Facebook were a country, it would be the world’s 4th largest. (1. China, 2. India, 3. USA, 4. Facebook)” “More than 1.5 million pieces of content (web links, news stories, photos, videos, blog posts, etc.) are shared daily.” Facts like these prove that social networking isn’t just a fad that is going away. It is the biggest new media source to reach consumers. Many companies have already begun tailoring their websites and advertising campaigns to take advantage of social media networking. 2010 will only see an increase in this new arena.
Another trend that will grow this year is mobile internet. Have you seen the new commercials by every major cell phone company? All of them make reference to “3G” or “4G” networks. Blackberries, IPhones, and other “smartphones” are keeping people connected at all times. This means website owners will not only have to start optimizing their sites for search engines, but also for mobile applications. Local searches will see a surge as well since people can find out all about the location, reviews, etc. of a business on their phone before visiting.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!