Social media marketing is full of myths and misconceptions, and it can leave a lot of new and established marketers scratching their head. If you are tired of hearing all the useless and false information spread throughout the information about social media marketing, then read through this article to learn the truth.
Myth 1: Social Media Has No ROI
There is one group of people that believe you cannot establish a clear ROI, because there are too many factors to consider to accurately determine this. Another group believes that you get an emotion connection, not money, from social media marketing.
Both are wrong. By using a simple analytics program, you can see how many leads and how much traffic you got from social media. Calculate how long it took to make the posts to get those leads and compare it to your sales numbers.
Myth 2: You Can Only Target Narrow Niches
Targeting a narrow niche can be a successful social media marketing tactic, but it can also leave you with only 100 people interested in your product. By targeting a narrow niche exclusively, then you are cutting out a lot of other people.
The truth is that social media is all about marketing to a wide range of people. Why? Those people might know other people who do not frequent social networks that are interested in your product. Or, these people may be able to refer their online friends to you. Try broadening your reach to get a better profit.
Myth 3: Social Media Marketing is Only For Leads
This one is partially true, as lead generation is a great benefit from social media marketing, but it’s not the only benefit. You can use social media to judge the popularity of ideas and products, and you can gather great data to support new releases.
Honestly, the data you receive from social media can sometimes rival the data you get from high-priced companies that specialize in gathering data for your business.
Myth 4: Social Media Marketing is About Casual Conversations
You should connect with your audience, you should speak with them on a professional level, but you should not have casual (personal) conversations with them. This might seem a little odd, but having a friendly conversation over your social media account can be a really bad move. You don’t want to be “All Business” but do not careful not to cross the line too much.
For example, you would probably tell your offline friends about how your day is going, what you had for lunch and what you plan to do on your day off. Keep this off your social media account. Having some fun is OK, but remember that you are a professional, and your account and activity should reflect that. Otherwise, people may lose confidence in your services.