Optimizing your website for search engines should be a goal for every business owner. However, navigating the sometimes convoluted waters of “SEO” or search engine optimization and deciding which strategies and techniques you are going to try can be confusing. Here are some basic techniques that you definitely should consider applying to your site.
“[A]ccording to Google, there were 58 people in the month of July that searched for the phrase ‘dry cleaning coupons St. Louis’.” Many sites offer keyword tools that will tell you what people are searching for and help you discover keywords that will help people find your site. For example, my personal blog got a lot of hits to one particular post that was about date night ideas. As a result of that, I wrote more about that subject and found my traffic increased as a result. Knowing what keywords are associated with your site can help you target the customers that are interested in your business. For both search engines and consumers, keywords are incredibly important.
Having a user friendly site is vital. If people can’t find the product or information they are looking for when they come to your website, they will leave. If they are bombarded with a multitude of advertisements, they will leave. If your site takes too long to load, they will leave. Building a site that is integrated to the needs of your customers is not as hard as it sounds. Simple navigation, clear directions, minimal, subtle advertisements, and simple design for optimal loading speed are not only easier to program for a webmaster, they are easier for a customer to browse.
One of the chief ways a search engine grades your site is by the other sites that link to you. “Search engines view links back to your site much like a “vote”. The more “votes” you have the more of an authoritative source of information you are to your customers.” Getting other quality sites to link to yours isn’t as difficult as you might think. Article writing is one simple yet effective way to gain links to your site as well as direct targeted traffic there.
Even if you have the best site in the world, you won’t know how to build your site or make any progress unless you can read the statistics available for your site. Analyzing how people are finding your site, what they are looking at, and how long they are staying can be helpful information that can guide you into building an even better site and increasing your traffic. Many sites, including Google, offer analytics programs that will easily and quickly organize your data for you.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!