For small businesses trying to gain a better rank in search engine listings, the world of search engine optimization (SEO) can seem overwhelming and confusing. Here are some of the top mistakes you will want to avoid when optimizing your site.
Hiring a company of professionals to optimize your website is the simplest option for many businesses. However, many “black hat” or professionals who use questionable tactics for SEO means that you must hire an SEO company with extreme care. Some criminals have recently begun using SEO as a front for hacking purposes which can downright destroy your company, so treat the decision to hire with some care.
In some cases, if the company you hire uses “high-risk tactics” than you could potentially be held liable, if not legally, than at least through the eyes of your customers. Any emails you receive with offers to optimize your website are spam. “You don’t need to submit to 1,000 search engines or 500 directories. You can’t buy 2,000 quality links for $50. And no reputable SEO can guarantee a number one ranking on any search engine for keywords that matter.”
Search engine optimization is the way of the future. If you wait too long to optimize your website you will be buried in keyword searches because your competitors improved their websites and are listed first. Don’t submit your site to search engine’s manually; while that was an effective method a few years ago, with Google’s crawlers all over the internet now they will find you without your submission. However, Google can’t figure out what your site is about if it can’t read it. Flash or graphic sites that spider-bots are unable to read are not helpful to you, so make sure your site is readable by Google’s robots.
General keywords are not usually attainable for most people. If you are a florist in Georgia, make sure your keywords include not just florist, but Georgia and your business there. Specific, relevant keywords are best for bringing in interested customers. Keyword stuffing used to be an accepted way to optimize your site. Now with the advent of new methods and techniques it is considered spam. No matter what industry you are in, you can add useful content to your site to encourage visitors and promote your brand. Remember that the best websites are those which offer information or entertainment to its customers.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!