Social media websites generate an enormous amount of traffic each and every day. Facebook, for example, is nearing one billion users. If your business is not taking advantage of social media as a method of creating incredibly targeted traffic and generating clients or sales, it’s missing out.
In this article we’ll cover four powerful social media marketing techniques.
1 – Offer Exclusive Discounts and Promotions to Your Followers
Offering random “social media only” discounts or promotions is a great way to generate an interest in your products or services. For example, you can post a time-sensitive offer exclusively for your Twitter followers. Be sure to stress that it’s time-sensitive and exclusive only to them. As long as you don’t overuse this method it will nearly guarantee a spike in sales or clients.
Do you need to increase your number of followers, fans, likes, etcetera? Give your existing users an incentive to mention your products or services to their friends and family. As an example, you could entice them with a special discount if your product page receives one hundred Facebook “likes” by the end of the week.
2 – Monitor Your Competition
There is a good chance that you’ve got competition who is doing well with social media marketing. So there’s no need to reinvent the wheel. Simply see what they’re doing and add your own twist. How are they promoting their products or services? What type of content are they publishing on the social media sites? Which social media sites are they most active on? Take some time to see what your competition is doing and mimic what is working well for them.
3 – Interact with Your Followers
Your followers understand that you’re running a business. But that doesn’t mean you should act like a robot and only post content when it’s related to what you’re offering. Take some time to interact with them. If someone directs a question or comment your way, reply in a timely manner. You can even send them questions and get a gauge on the types of services and products they’re interested in. Also, take some time to mention interesting stories or information unrelated to your business.
4 – Time Your Posts
Is your website targeted towards local visitors? Time your posts so it reaches them when they’re most likely online and engaged. Are you targeting a national audience? Post in the mid-afternoon to early-evening to reach a broad amount of people. Perhaps you’ve got a product that is geared towards a night owl? Try to post late at night or very early in the morning. There are tools that can help automate your posts and reach your target audience no matter the time.
By incorporating the techniques outlined above you’ll help increase interest in your business and drive more traffic to your products or services. If you’re not taking advantage of social media sites, now is the time.