SEO: Search Engine Optimization Consulting Services
In order to understand what an SEO consulting services and what they encompass, we must first understand what “SEO” is. Search engine optimization, also referred to as SEO, involves enhancing your website into being more compatible for search engines. By generating keywords and implementing them throughout the content of your website, search engines are able to pick up on specific phrases and bring your website up as an option in results. For example, the key phrase “SEO consultant in Los Angeles” is used in this particular paragraph and should be recognized by the search engines as it is relevant to the this website and the content we are discussing. An SEO consultant is experienced in all facets of search engine optimization and due to the changes in the search engine landscape, they should be sure to include social media into the strategy.
Through combining both social media and search engine optimization, you can be assured of the success that your website will have. This combination is now known as Search Engine Marketing (SEM), and has been proven to be the most effective marketing strategy available. It also includes any type of online marketing such as pay-per-click, email marketing as well as display advertising.
Although social media has gained much popularity (and is extremely important); Pay Per Click (PPC) advertising is still a highly viable option that can produce more immediate results, however each marketing method has its pros and cons. If you are not familiar with the term, PPC is a marketing method in which the business owner pays money (pays per click) for advertisements, but only when somebody actually clicks on the ads. This ensures that the marketer will only have to pay for ads that attract attention, rather than wasting money on advertisements that people just pass over. Many search engines, such as Google and Bing, include this marketing platform. Marketers use Pay Per Click advertising so that they can direct their advertisements towards traffic that would actually be interested in the product or service, increasing the amount of sales that result from it. This has been proven as an efficient marketing strategy, but it must be closely managed at all times by a professional marketing consultant.
PPC vs. Organic SEO: Organic search engine optimization occurs when a website manages to get ranked in search engines based off of the keywords selected for the content. By having your website optimized with keywords, as well as backlinks that support the popularity of the website, the website can achieve high rankings that increase the amount of traffic brought in. Some studies have suggested that natural search engine optimization can be more effective than paying for sponsored links, as they receive 75%of the clicks when people search online, while sponsored links receive only 25% of the clicks. However, this can be argued and it really depends on the target market, the products and the niche. In short, implementing a comprehensive and well thought out Internet marketing strategy that is custom to your specific goals would be an effective investment of time and resources. Please contact us today, one of our seo consultants will be happy to discuss your business objectives.
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