Finding SEO services online should be simple. Unfortunately, sorting through the giant list of available options to figure out which choices will yield real results can be difficult for someone who doesn’t already know search engine optimization well. Ideally, an SEO company should be capable of providing customers with a wide range of services and guidance that will improve their search engine rank in a steady manner. Here are some promises that you might see SEO firms offer currently that may signal problems in the future:
1. Instant Results – No SEO company can get your website to the top of the search engines instantly. In general, good SEO practices take about six months to start showing results, and that number can vary significantly from website to website due to factors that are out of anyone’s direct control. If an SEO pitch promises immediate drastic improvements, be suspicious.
2. Something For Nothing – If a company offers cheap all encompassing SEO services that sound too good to be true, they probably are. Legitimate SEO help requires research, content optimization, writing, and constant monitoring to be truly successful. Every single one of these steps will require the time and effort of a talented SEO professional that will need to be making a living on the work that they do.
3. One Size Fits All – If your unique website is having trouble climbing through search engine ranks, it could be any one of a huge number of issues that an SEO professional will know how to spot. Sometimes code problems and load time can lower your rank, and other times your keyword optimization, on site content, off site links, or social media presence may need help. An SEO company that claims to be able to offer services without looking at the bones of your specific website and linking profile may not be able to live up to their promise.
What Do Legitimate SEO Services Offer?
A legitimate SEO professional should be capable of looking over everything you have so far and coming up with a solid strategy for improving your online presence. Look for an emphasis on high quality on site content, conversion oriented keyword research, maintaining a social media presence, and building a good link profile. Good SEO help can bring you a steady increase in targeted search engine traffic that is looking for exactly what you offer. Others who offer promises that are too good to be true, well, they may just be hyped up and really too good to be true.