Are you a professional SEO writer? If not, stop writing your page content without learning why you’re losing visitors’ interest. Everyone wants to be a SEO copywriter so they practice obvious techniques necessary to write their content. In the midst of copying the art from a textbook or website, the writers create poor content that pushes a visitor away. Your business can lose potential client’s interest in less than 20 seconds. Battling the SEO content writing syndrome means recognizing five ways to lose a customer right now. You may even consider viewing your website while reading this article to identify needed changes.
1. Keyword Stuffing
Keyword stuffing is occurs when you place keywords in the wrong places at the wrong time. Content should flow without distraction or fluctuating wording. An experience SEO copywriter should study keywords, write drafts of your content prior to submission, and ensure the density is appropriate. Read each word out loud to ensure keywords are within context.
2. Long Paragraphs
Long paragraphs can distract a reader or cause frustration; web content should use sentence sizes which engage then explain topics thoroughly. SEO content writing engages its readers by allowing readers to transition from one idea to another. With shorter paragraphs, the transition is short and sweet. Increase visitor retention by allowing them to get what they need and continue their search on your site.
3. Misspelled Words
If a visitor reads a misspelled word, they may assume you have not focused on presenting your company well. Writers should complete spell checks by proofing content three times before submission. Misspellings are not noticeable, but watch for every word. A company with numerous misspelled words will experience discrimination in search results, visitor’s perception of its professionalism, and a lost of interest in spending their money with the company.
4. Misplaced Transitions
Transitions encourage readers to follow along a smooth article. Ensure all transitions fit into the context of your content. Keep the visitor ready, on task, and open for the supporting details of your main ideas. Know your reader’s expectations then answer their questions accordingly.
5. Use Duplicate Content
Do not use another website’s content as your own. Duplicated content is considered illegal and stealing from other authors’ thoughts. If you use someone’s ideas, credit the original author. Plagiarism is an act of intellectual theft! Consider the appropriateness of interesting content before using it to improve your company’s knowledge base for visitors.
Take a moment to review your website. Do you see any problems related to our article? If so, take the time to consider hiring a SEO content writing specialist to assist in your internet marketing. It is time to take control of your company’s future.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!