Web Marketing: Frequently Asked Questions

What Is Search Engine Optimization (SEO)?

Search Engine Optimization, also known, as SEO is the process of assembling and fine-tuning the elements of a web site so it will be “search engine friendly” and achieve the highest possible ranking when a search engine is queried with a relevant keyword phrase. A truly effective SEO campaign incorporates in-depth research and analysis, it is a far more intricate and complex strategy than one might expect; this is where our expertise comes into play.

Do I really need SEO?

Yes! Maintaining a web site is a great medium for presenting your company’s information and your product. However, you must get people to your web site if you wish to benefit from the tremendous business potential that the web can offer. The most effective way to do this is through search engine optimization. If you currently have a web site or are going to invest in a web site designed to attract potential customers, you absolutely must have a search engine marketing campaign in place in order to be effective. Without SEO your web site will be lost among the billions of web pages, as it will not be in the top 30 listings when someone searches on relevant keyword phrases pertaining to your business. In other words, without search engine marketing, your website will not be found by your target market and you will lose out on potential online business.

Why choose Digital Synergy for search engine optimization services?

We are certified “Search Engine Optimization Specialists” from The Academy of Web Specialists, the leading experts and pioneers in the search engine optimization field. Digital Synergy has been working in the industry for over 10 years and we know what works with search engines and the various search directories. Our clients have seen results with our efforts! Our team of experts dedicate many hours each day researching, developing, monitoring, and placing pages in compliance with all major engines and directories.

Our search engine optimization techniques address all search engine relevancy algorithms as well as the human directory requirements to help ensure the best results. We do not believe in the unethical tactics and questionable SEO techniques that some of our competitors have adopted, which may get your website penalized or worse yet get banned from the search engines.

In addition, because of our excellent track record, we are confident that we can develop a successful web marketing campaign that will place you in the top 30 listings of the major search engines!

How important is web content (copy)?

Remember, when it comes to the Internet, “Content is King”. Therefore, if your site is light in content, we will recommend that you to provide relevant text for your web site pertaining to your key phrases. Alternatively, we can provide you with SEO copywriting services at a nominal fee. You can feel confident that your web copy will deliver an effective marketing and be highly optimized for the search engines!

Can’t I just set my PPC campaign on auto-pilot?

No. Monitoring the performance of your Pay Per Click campaigns enables you to effectively analyze your results, adjust bids and revise keywords, titles and descriptions to make your account more successful. Tracking performance is essential part of what we can do to help you spend your money effectively to ensure you are getting the most out of your web marketing investment. Without tracking your results, you may not be able to see where all your visitors are coming from and if your ads are producing your desired results.