Search engine optimization (SEO) is a strategic process to improve the volume of targeted traffic to a website. This traffic comes from natural, free, organic or algorithmic search engine results.
Although it is more time-intensive to SEO your website, it will save you more time and money in the long run than using paid inclusion methods like search engine marketing (SEM).
Here are 7 tips to get started with SEO.
1. Know your page rank.
Using Alexa and Google toolbar, you will be able to track your page rank. These tools will help you monitor your SEO success.
2. Research and strategically place the best keywords.
Using keyword research tools, you can find the best keywords for your website. You want to find keywords with a high search volume and a low competition level.
Once you have found the right keywords, you should place your keywords on the following places in a webpage:
• Image names
3. Create a linking strategy.
You will need to have links coming in from other websites and links connecting the various tier 1, tier 2, and tier 3 pages.
4. Add a sitemap.
A site map is a page listing that has links to all your most important pages. Sitemaps make it easy for spiders to comb through your website.
5. Make your URLs are search-friendly.
By using keywords in your URLS, you will make them more search friendly.
6. Avoid using flash, frames, and AJAX.
Using flash, frames, and AJAX will allow you to create a dazzling website, but they are not effective for organic SEO purposes as they interfere with how search engine crawlers interpret the keywords related to your website. For the most part, these crawlers are simple robots that only interpret text to identify the purpose of a website.
7. Describe your images
Spiders are not able to read images, but can only search through text. By using the ALT tag to insert a description, a visiting spider will understand the purpose of an image. You should embed a keyword in your image description.
Using these 7 SEO tips will improve your website ranking in the major search engines like Google, Yahoo and Bing. It will also help you get ranked in the smaller search engines. Once you rank high in the search engines you will attract more visitors, and they will also be better targeted visitors.
There are two ways to improve your SEO: one, do it for you; or, two, hire an expert to do it for you. Either way, it will be time or money well spent.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!