Article marketing has the potential to bring thousands of people to your website. Understand how to put articles onto the Internet effectively, and you will increase your website traffic and improve your customer relations. Some questions and answers will shed some light on the process.
Q: What is an article directory?
A: It is a website which has a large database of articles on it, which can be syndicated throughout various websites.
Q: Who writes the articles?
A: Expert authors officially write the articles on article directories, but they are often written by copy writers with the instructions of the expert.
Q: What does it take to be an expert?
A: An expert is simply someone who has knowledge of a subject. This is usually decided on the honor system. You do not have to provide degrees or professional credentials to qualify as an expert.
Q: What is the point of article marketing?
A: The ultimate point of article marketing is to bring a large number of people to your website and to improve your website ranking on search engines. You also want to present yourself as an authority or expert in your field, which will help your brand and with ultimate conversions.
Q: How do articles bring people to your website?
A: You use search engine optimized content to bring people to the article. Then, there is a link for them to follow to your website if they are interested in your product or service. These article directory sites are often considered high page rank authority sites in Google, which helps in terms of search engine optimization via the back link to your website.
Q: Do all article readers click on the link?
A: No, but the more interesting and informative your SEO articles are, the more likely they are to read through to the end. That is where your link will be, and that is where they need to look if they are to click through to your website.
Q: How does article marketing improve my website’s ranking on the search engines?
A: It works because, the more links there are to your website, the more favorably the search engine looks on your website. This is especially true if your articles are all original content and originate from high authority sites.
Q: What does search engine optimization have to do with article marketing?
A: This is an effective marketing strategy for SEO and has been for some time. The SEO keywords help bring the readers to your article. Your article comes up closer to the beginning of the search engine pages, and is more likely to be chosen. On the article directory, your article would also come up by keywords.
Q: How hard is it to submit to article directories?
A: The directories each have their own rules and guidelines, which are usually clearly spelled out. The hardest part of getting an article published in an article directory is to avoid the sales angle. Once you learn to do that, you are on your way to getting article readers and improved website traffic.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!