There is a high value of online press releases for companies big and small. Press releases are one of the most effective SEO strategies you can do and there is no question form anyone that it falls under white hat search engine optimization techniques. They can be sent out onto the news wires along with other well-written press releases, to bring attention to your business and also brings the potential for many valuable links back to your website. They can also be put on the company website, even archived after a time, to show its history and achievements. To get the most highly refined version of your company announcement, check it for these 7 signs.
1. It should grab public and media attention right away.
There should be a thrilling title, giving the first clue to the exciting announcement that is to come. The title should also mention the company or product by name. This should be followed by a hook in the first sentence of the first paragraph. The hook should be thought-provoking and leave the reader starving for more information on the topic.
2. The second paragraph should be especially informative.
The news wires often use just the second paragraph rather than the entire news release. Therefore, you will need to get in the basic details of the electrifying news of the company announcement and basic information of the company.
3. Quotes improve a press release.
If the writer has spoken to the owner or manager of the business, she can get an interesting quote about the announcement, or about the business. The quote puts the content on a more personable level, and makes it more interesting.
4. Spelling and grammar must be perfect.
Any sign of poor writing skills makes your company look incompetent. If you are handed a poorly written press release, send it back for proofreading and revision. It is your reputation on the line, and you deserve satisfaction with the service. Besides, it will most likely get rejected by the press release editors.
5. SEO keywords should be used within the body of the company announcement.
There is no need to overdo it, but some use of relevant key phrases is essential to visibility on the Internet search engines. That drives the popularity of your press release, and therefore the number of visits to your website.
6. Don’t forget to tie it all together.
Make sure there is a final paragraph which brings the ideas you posed in the hook and the first paragraph back around. Then, it should add a statement that makes the reader want to know even more.
7. Tell them what you want them to do– Remember your call to action!
An online press release will not be effective without a call to action. See to it that the announcement ends with an invitation to visit the company website. If content satisfies all these requirements, it will probably be an effective marketing tool.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!
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