In an effort to help provide better search results to their users, Google has implemented two separate search algorithm updates in recent weeks. These updates, known as Panda and Penguin in the search engine optimization world, have played a significant role in changing the landscape of the search engine optimization industry.
Some sites that had terrific rankings for specific keywords before the updates have since plummeted in the search rankings or disappeared from the search results all together. These changes in rankings have left some website owners scrambling to figure out what went wrong with their sites and SEO techniques.
It is because of these two Google algorithm updates that search engine optimization is now more time consuming than ever before. Since you probably do not have the time to spend optimizing your website for the search engine results, you will be better off hiring SEO companies to do the work for you so you can concentrate on the day to day operations of your business.
One aspect of search engine optimization that was greatly affected by the Panda and Penguin updates is on-page SEO. While on-page SEO was always an important part of the overall SEO picture, this typically referred to optimizing your content for the keywords you were targeting by placing the keywords in your Meta tags, URL, and in the body of your content. These factors are still important when optimizing your on-page SEO, but other factors have become more important such as bounce rate, page views, and amount of time a visitor spends on your site.
Google is looking to put the most relevant, interesting content in front of their search users. One way that Google can determine whether or not your content is viewed as valuable to a visitors is the amount of time they spend reading your content and the number of pages they view while on your website. If someone comes to your website and checks out a few different pages, it is safe to say they are interested in your content and your website was helpful to them. Making changes to your website that will help improve these web analytic metrics is how an SEO company can help improve your on-page SEO and ultimately your search engine rankings.
The other side of the SEO coin is off-page SEO, specifically linkbuilding. Thanks to Google’s latest Penguin update, it has become even more difficult to build links for your website. A lot of the sites that were punished by the recent algorithm update had poor quality backlink profiles to their site. This is to say these sites had a large number of spammy looking links pointed at their site. Search engine optimization used to be accomplished by pointing as many backlinks as possible to your site using your keyword as the anchor text. As Google caught on to the game that SEO optimizers were playing, they placed more of an emphasis on a natural looking backlink profile.
Now it is more important than ever to have quality links pointing to your site. A quality backlink is a link from a relevant site that has quality content. It requires a lot more time and effort to find these linking opportunities as you simply cannot place a backlink on any blog post, forum profile, or article directory that you can find anymore. Also, if you are going to use article marketing as part of your backlinking strategy, you will need to make sure you use nothing but great content for those articles. Creating this high quality content will take a lot of time as well, which is another reason why hiring an SEO firm to handle your search engine optimization needs is such a great idea.
Now that you know what type of changes search engine optimization companies have had to make to their SEO process, you can see just how much more work is required to get a website to appear on the first page of the search results. When you are doing all of that backlinking and on-page SEO, it is in your best interest to monitor your competitors to see what they are doing as well. This competition research can help you discover excellent backlinking opportunities for your own website. If a competitor is outranking you for a specific keyword, you can research their backlink profile and see if they have any links out there that you can also grab for your site. This type of research can take a lot of time to conduct but it is also very effective in helping your SEO campaign.
Also, researching your competitors will help you stay ahead of the curve and continue to outrank your opposition. Keeping a close eye on what your competitors are doing when it comes to their SEO campaigns will enable you to stay out in front of them in the rankings by employing the latest and best SEO techniques. As you can probably see, this process would not be easy to do and will require a lot of time and industry knowledge. Finding an SEO firm to handle this work for you is the best way to see all of the benefits possible from an excellent SEO campaign.
As a result of Google’s recent Panda and Penguin algorithm updates, the world of search engine optimization has changed dramatically. No longer can someone build a large number of low-quality links to their website with one anchor text and expect to see an increase in the search engine rankings. Now, on-page SEO factors such as bounce rates, page views, and time spent on the site along with a natural looking, quality backlink profile are the keys to SEO success. Employing an SEO company to handle your business’ search engine optimization needs is all but necessary in today’s SEO landscape as you will simply not have enough time to run your business on a day to day basis while simultaneously improving your search engine rankings.