In this video, I am going to talk to you about organic search vs paid search with Google…. unless you are part of the minority of the population, you are using Google and Youtube for searching on the Internet. As you can see here Google has the majority of market share with this graph showing time frame from 2020 to 2020. According to statistica.com Google holds 87.35% of the market share. That’s obviously a huge number… So why is this important?
Well, if you have a business or product you want to get in front of a huge audience, you need to be on Google. So how do you do that? Well, there are two ways to get into the search results on Google. 1. Organic Search (aka as SEO – Search Engine Optimization) and 2. Paid search, which is aka search engine marketing. So what are the differences between organic search and paid search?
Whenever you type in a question on Google or any search engine, you will get a list a results….you will get different results based on your keyword, but generally speaking, you’ll see Paid Ads come up first, then you’ll see what is referred to as organic results. Obviously, you want to appear on a close to the top as possible — that’s why many advertisers spend top dollar to show up there.
So, let’s talk about paid search first since its the easiest to achieve as long as you have a decent budget to test ad campaigns. And that is the Pro’s about it… right? technically, if you have the money you can run ads and get exposure… for ads to show up on Google you need to use Googles ad platform called Google Ads (Formerly known as Adwords). Basically, this platform is used to create ads and bid on placement opportunities in the form of an auction. In order to get a positive ROI (return on investment) it’s important to know what you are doing – or employ an agency that specializes in PPC…
Otherwise, I can tell you, you will waste a lot of time and money. And thats a con… I can tell you from personal experience that it can get very costly to run a paid search campaign and there is no guarantee that you will have a good ROI. Another con to paid search is that even if you are seeing a positive ROI, it only lasts as long as the campaign is running, which means it only runs as long as you are spending money.
If the well runs dry, thats it, you are out of business until, you can get more money in the budget. But don’ worry, here is the good news. There is a way for you rank high in the search listings “organically” or in other words “Organic Search” using search engine optimization tactics. In a nutshell, these listings appear high in the rankings based on the quality and content. And this is something that you can do for both Google and Youtube. Organic traffic is widely considered the most valuable traffic source for many reasons,
– Google can provide a ton of traffic and it is the most trusted source for people researching a purchase.
– Results on the first page of Google (The Top 10) receive 92% off all search traffic on Google.
– Traffic drops by 95% on the second page and beyond.
– 33% of clicks from organic search results go to the very first listing on Google.
– For most people, the downside to organic search is that it takes a lot of time to get indexed — and to really start generating traffic but the good thing is… once you’re there you get to reap the benefits for a long time.
And although putting in the time and energy definitely pays off in the long run, I have some good news because there is a way to get free organic traffic without waiting forever for it to kick in…
In fact, Today you’re in luck, because I’m going to tell you exactly to get access to a free training that shows you how to rank on google and youtube without waiting months. In fact, in many cases it can be done in 24 hrs. I know, hard to believe but believe it because if you found this video, chances are you found it organically from the same system I am using from the free Training.
This free training from an underground internet superstar that has cracked the code for ranking any product or service very quickly. Simply opt-in to the link for my 10 part Free Training (watch video) on how to make money with Youtube. When you do, you’ll get access to see this incredible training to get you on the top of Google and Youtube. Also if you like this video, please subscribe to my channel, leave a comment and hit the notify bell to get my latest videos.