When you are visiting a webpage, subconsciously you are probably judging the content, layout, and design of that page. Everybody does it, but people who regularly deal in developing and writing content for websites understand that a web page can only be effective in terms of SEO if it meets certain criteria. Here are some on-page search engine optimization (SEO) tips that will not only make your page better for visitors to your site, it will also make it easier for search engines to understand and rank your site in their search results.
One of the most overlooked tip is the proper use of meta data for all you pages. Most importantly, make sure you use relevant descriptive keywords in a complete sentence for your title tag. Also, make sure to take advantage of the description tag using similar important words being as descriptive and concise as possible. Although, the keyword meta tag is no longer used for Google, I still like to include them as other search engines still may use them and its good for organizational purposes. Use the H1 tag where it makes sense (as your headline) using relevant descriptive words as in the title tag. The main text on your page (body) should contain variations of those same keywords used in the Title, description, Keywords, and H1 tags mentioned above. Use variations on your key words and key phrases such as word root variations, word tense, plurals, bolded and use anchor text (hyperlinked phrases), but do no overdo these techniques and make them as natural as possible. If possible, do not forget to name your file with one of the most relevant key phrases you are targeting for any particular page. For example, if you view the URL of this page, you will see that the page contains on-page SEO tips, which is one of the main key-phrases we have targeted for this blog.
Also, keep in mind that if a visitor clicks on a link and is met with a page full of “keyword stuffing” or content that is filled with unnecessary keywords; they will most likely leave your site. While having keywords on your web pages is important for search engines spiders to understand what your page is about, having a more “conversation” or content oriented page rather than just keywords is more important in order to reach your true target audience: consumers. Visitors to your site are more likely to stay if you offer them interesting, relevant, and useful content that pertains to your product or service. For example, a description of your service or a new use for your product can be a good way to introduce a few relevant keywords to your page without damaging the readability of the site.
Structure is another vital concept to a well-designed page. Think about some of the most popular online “stores” such as Amazon.com. They have clearly defined navigational keys to the left of the page at all times, a header at the top of the page, and informative content about every product they offer in a clearly organized manner.
Another helpful tip is to use an online analytics tool such as Google Analytics to better understand how people are finding your site, what keywords they are using, what pages on your site they are visiting, etc. This information can help you improve your site to better match the needs of your target demographic and help people find what they are looking for on your site.