No one likes spam. However, just like breathalyzers sometimes mistake an innocent person for a drunk, search engines sometimes confuse legitimate marketing techniques with spam. Or even worse, what if someone uses your site to promote their spam and you get penalized as a result? Here are some of the most common spamming methods you want to watch out for and avoid at all costs. Getting caught spamming will quickly destroy any progress you have made with web marketing.
“When one page is served to search engine crawlers to get a good ranking but a different version of the page is served to search engine users” it is called “cloaking”. Some cloaking includes changing meta tags, while others don’t, but it is spam however it is done.
Keyword stuffing is annoying both to search engines and to the casual visitor to your site since it makes your text virtually unreadable. Clever spammers have discovered new ways to covertly keyword stuff a site such as shrinking the text to make it unnoticeable and setting the text color to match the background so the stuffed keywords are invisible. Of course the most commonly known spamming technique is flooding the web or email addresses with your site by “over-submitting”. This is an intentional spamming method as is creating misleading links to fool search engines. Deceptive or irrelevant tags hidden in web pages or attached to the title are yet another way for spammers to illicitly promote their site.