Although the metrics for search engine optimization vary in importance from year-to-year, one metric has remained on top through constant revisions of search engine algorithms and new technologies. That metric, which some search engine optimization experts believed to be the number one metric in terms of search engine ranking, is link building.
Many link building strategies have not kept up with the forward thinking algorithm shifts of the search engines. Especially since the Google Panda update, search engines have changed drastically the way that they view links and the link building strategies that a website implements in order to get noticed.
These days, it is not enough to just insert anchor text into various websites, hoping for a boost in search engine rankings based on pure quantity of output. Is not even enough to implement this type of strategy on highly ranked relevant websites either. And the tip about creating social media profiles with one-way links directed back to a landing page is wearing a little thin as the market is becoming increasingly flooded with business competitors who have read and implemented the same literature.
New link building strategies are based on time-consuming methods. The search engine algorithms are getting smarter and smarter by the day, and so little tricks like link webs and purchasing links from a freelancer do not do the job that they used to. Link builders must be more careful about who they hire if they are outsourcing link building, and they must implement a longtail link strategy.
That’s right; link building strategy is going the way of the keyword. Not only do links need to be on highly ranked pages that are relevant to the landing page, but they need to include longtail anchor text keywords. This helps to more precisely define a landing page for a less competitive keyword or keyword phrase. It also raises the profile of the website in other important metrics such as page level and domain level link profiles and social media metrics.
Using longtail link anchor text can also help you in that it confuses the search engine algorithm in a good way. For instance, if you combine two phrases into the same anchor text, the search engine algorithm may mistake it for any number of search phrases. You will then get a boost in rankings for not only the keywords that you are optimizing for, but also in those similar keywords that you did not even know about.
Take advantage of the link building strategy quickly, because the search engine algorithms are getting smarter and more nuanced every day. A year from now, the hot it will probably be something completely different. But by then, you will have solidified your web presence with real human visitors, and you will not have to worry so much about all this technobabble!
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!