There are many ways to implement a link building campaign. However, not everyone knows the proper way to do it. In this article I will cover 3 of the most common things to avoid when building links to your site.
SEO or search engine optimization is becoming one of the most sought after topics in internet marketing. Businesses either small local shops or large corporations are hiring SEO firms or consultants to handle this aspect of their search engine marketing campaigns. In order to rank high for particular keywords, a business’ website requires highly relevant backlinks. Businesses understand the importance of SEO in order to stay competitive nowadays. Unfortunately, there are SEO firms out there taking advantage of businesses that are not as knowledgeable about SEO and link building.
If you’re in the market to hire an SEO firm, make sure the service provider doesn’t do the following. These are ways how not to carry out link building campaigns.
1) Using Only Mass Profile or Blog Comment Links
This is one of the easiest ways for a site to make it to the Google sandbox. Especially with recent updates in Google’s algorithm, mass profile link or blog comment spamming to a site is detrimental to its rankings. Sure, there are case studies out there that show it’s possible to get to the number one spot with such spamming techniques, but it requires quality links to stay ranked that high.
Make sure to ask your potential SEO firm how they carry out their link building campaigns. If they rely on a method like this, forget them.
2) Buying Backlinks from Other Sites
While buying backlinks from other sites has worked in the past, doing such a thing now is bound to bite a site’s rankings in the future. Google can detect if link buying has occurred. For example, Google found out that JCPenney purchased links from many irrelevant sites to rank high during the holiday season. As a result, their rankings dropped significantly as well as their sales.
3) Posting Spun Content in Backlinks
Especially if you plan to be an authority site and maintain your business’ reputation online, posting spun content for your site’s backlinks is a big red flag. In order to avoid a penalty from Google, ensure that your SEO provider utilizes only high quality, original content for their backlinks. There are proper ways to utilize spinning, although this requires human copywriters actually re-writing articles and not using spinning software. This sends higher quality link juice to your site, which in turn drives you up the rankings.
These are just a few things to keep in mind when setting up a link building campaign or when looking for the right SEO firm to help you with your internet marketing needs. Competition online is getting fiercer and fiercer, while at the same time Google is becoming a lot more strict with its algorithm and requirements. That’s why it’s worth investing more time and effort in finding the proper SEO firm to provide only the best in link building.