The traffic to your website will be nearly zero if you do not establish an Internet presence with the major search engines. By learning the ins and outs of Internet marketing, you may be able to discover why another website gets so many more visitors than yours does. There are 5 basic steps to improving visibility of your company website on the Internet.
1. Explore the world of search engine optimization.
The basis of search engine optimization is that search engines are the primary way Internet users get around the web. They type something into Google, Yahoo, or Bing and they click on results that come up. The interesting thing is that they rarely go beyond that first page of results, so it is of utmost importance to get on or near the beginning of the list of results.
Search engine optimization covers a variety of methods of getting your website link to the top of that list. You can do keyword placement on your website within highly relevant content, as an example.
2. Use your knowledge of search engine optimization to do link building from other sites.
If you have used keywords with extremely relevant content, other website producers and article writers will link back to your website naturally, because they want to be associated with your content. Another way is to write articles for article directories and blogs, and link them back to your website. The more quality links you have going to your website, the higher your ranking will be with the search engines.
3. Try out Pay Per Click marketing strategies.
These are links you pay for by the number of times people click on them. If you have good content and a compelling product or service on your website, the click-throughs will likely have a high profitability rate. The risk is minimized because you only pay when the link is clicked on; so if it is not doing its job, it does not lose you a lot of money.
4. Learn about Social Media Marketing.
You can use Facebook, Twitter, or other social media sites to spread the word about your website and the products you want people to know about. The more friends or followers you can get, the more people will be exposed to your marketing on a personal level.
Add to that the fact that you can post links on social media pages of others or of your own. You can send the people who read your messages back to your website for a closer look at what you are offering.
5. Use email marketing to begin to have lasting relationships with those who visit your website.
When someone visits your website for the first time, they may be somewhat curious. However, they might not want to buy at the moment. After time, they may forget about your website if you do nothing to hold their interest. By giving them an opportunity to begin an email relationship with you, you have a better chance of gaining them as a customer or client.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!