In the past months, several link building blog networks have been de-indexed by search engine giant, Google. Blog networks such as BuildMyRank.com have been completely shut down as a result.
Blog Networks, Google and Link Building
Google utilizes links that point back to an indexed site as a factor in determining page rank for the indexed site. Blog networks, such as BuildMyRank.com, allow SEO professionals and site owners to post links to their indexed sites in order to boost page ranking in Google search results. The Google algorithm automatically assesses external links that link back to a site in the page ranking formula. However, as of late these blog network sites are being removed from the Google index.
The Problem with Blog Networks
Google considers these links in blog networks to be “unnatural” and therefore not acceptable. As a result, Google is taking aggressive measures to de-index such blog network sites so that their “unnatural” links do not impact page ranking of the linked-back sites.
Google sent out email warnings to over 700,000 site owners and webmasters providing them a heads-up for the pending change. Undoubtedly, most webmasters and site owners had no idea that the change would be so sweeping and impact their link building networks in such a grave way. BuildMyRank.com (BMR) was forced offline due to the implementation of the Google change.
Why is Google the Cop of the Internet?
Google is apparently the self-appointed cop of the Internet by deciding which blog networks post “unnatural” links and other sites that produce “natural” links to sites. So, why are they doing this? Bottom line – because they can. Google seeks to evolve their search engine into one that rewards sites that are naturally linked from social networks, “legitimate” blog posts, articles and other web content. They claim that blog networks used to build unnatural links degrade the overall quality of the search results delivered to the user.
Additionally, Facebook and Bing are growing as a dominant web destination and Google is trying to keep up with its Google Plus program. Part of the reason that other web-based companies, such as Facebook and Bing, are growing in popularity is perhaps because users are getting sick and tired of watching Google police the entire Internet and implement sweeping changes according to their whims. Users are PRIMED for options to Google and their questionable tactics. Besides, Bing is a great search engine – and don’t forget about Yahoo! who is actually powered by Bing. Yahoo! has been around since the mid-nineties and still provides great search results. Yahoo does not attempt to police the Internet using their market share, either.
What SEO Marketers Need to Do Going Forward
To ensure that client sites are not on blog networks that are “de-indexed” by Google, there are a few things that SEO professionals can do:
1.) Make sure your sites backlinks are posted “naturally” posted on reputable blogs, social network sites and other web content. Stay away from low quality blog networks that offer to build page rank with link building.
2.) Employ tracking software that allows you to keep an account of external links to your site. Ensure that link-back traffic is coming from legitimate, authority sites.
3.) Utilize other methods of content creation that enable “natural” link-backs. Blog posts, articles and other unique quality material can be used for linking back to to your website.
4.) Utilize your social networking sites to announce new, unique content. For example, implement RSS syndication on each of your Facebook profiles to announce new articles and blog posts that contain link-backs.
5.) Utilize more “no follow” links on social media sites, such as Facebook. “Likes” on Facebook are a great way to enhance site rankings.
6.) Review all back links and traffic and vary anchor text links. Repetitive anchor text links will hurt page ranking in Google with these new algorithm changes.
7.) Develop a content creation strategy. The strategy of creation of unique content for the purposes of generating external links will undoubtedly take longer than it did prior to Googles Panda updates. However, this is now an absolute requirement as link building via low quality blog networks are officially off-limits.
8.) Find alternate solutions for web marketing online. Although most clients seek a well-ranked page in Google, the only way to unseat Google as the Be All and End All of the Internet is to simply find other methods of site promotion and use other search engines for personal searches. Bing holds a lot of promise and Microsoft’s overall philosophy of their place on Internet seems to be very different than Google’s. After all, do you really like Google being the final word in everything that happens in the Web marketplace? Most would say “NO” to this question.
Finally, use other search engines for your online searches! The only way to get a handle on Google’s stranglehold on the Web marketplace is to simply unseat them as the “search giant.” Other search engine options are emerging and, as long as Google “allows” them to proliferate, we may soon see changes in Google’s market domination. Below are a few other search engine options you can check out!
Benelab.org is a charitable search engine that allows you to search while contributing funds to feed the hungry and build communities in third world countries. A running total of your charitable contributions is listed in the left pane of the interface with each search. For instance, one search will contribute 13 grains of rice, 3 cups of water and 2 seconds of labor. Contribute to a great cause by using this search engine instead of Google.
DuckDuckGo is a search engine that does not collect personal information about the user. Oh, yes! Google tracks you and your searches. Using a search engine like DuckDuckGo limits Google’s ability to track you with cookies, or to geo-locate you and tailor your search results accordingly.
StartPage is another search engine that does not collect personal information about the user.