If you are a brick and mortar business, breaking onto the internet marketing scene may seem a bit overwhelming. Or perhaps you are enthusiastic and full of ideas to expand and make your business better with the help of the internet. Whatever point of the spectrum you fall onto, it’s important to do some planning before simply starting your web marketing campaign. Having clearly defined goals and objectives will help make your job easier and your Internet marketing a success.
First you should define what you consider a successful web marketing campaign to be. The answer will be different for every business. One advertising strategist explains, “My boss likes to ask: ‘We are opening a bottle of Champagne to celebrate your success. What would that success be?'” Would you consider your marketing ideas a success if they gained you a hundred new customers? Or would simply followers on your Facebook page equal success to you? Thinking through and defining what success means for your business at this point is crucial to starting any new Internet marketing campaign because it gives you a baseline to revisit later. For example let’s say you are starting a campaign to gain ten thousand new Twitter followers. A year from now, if you have succeeded at that goal you can set a larger one. Since your goal is clearly defined, you can easily tell if you have reached it and if you are ready to set a larger goal.
Ask yourself, “In a year from now, what goals would I like to have achieved with our efforts?” and “How will I measure the success of this campaign?” Understanding what your goals are before becoming entrenched in a marketing strategy is fundamental to not failing at a marketing push. Remember, objective, quantifiable goals are much easier to reach than ambiguous and elusive purposes. Clear goals also help you brainstorm effective web marketing strategies. For example, if your goal is to get more Facebook followers than you already know you can focus your attention on social media marketing and ignore such strategies as pay-per-click advertisements since they won’t help you reach your goal.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!