Planning an internet marketing campaign is a bit like going into a battle. It is vital that you prepare beforehand and know what strategies and movements you will make. Having clearly defined, quantifiable goals is another way to make sure your losses are as minimal as possible. Here are four basic steps you can take to plan out your web marketing campaign.
1. Line up some goals
What do you want to achieve with your Internet marketing campaign? What is/are the top-level goal/s? Your marketing goals can focus on long or short term and will be more vague.
Example Goal: Establish our brand in social media
Build up our website’s visibility
A marketing expert I know said to use the adjective SMART when thinking about objectives:
“Specific – what is your objective exactly?
Measurable – the objective has to be measurable
Achievable – is it realistic to expect to achieve the objective?
Reasonable – are the expectations reasonable? Do you have the resources? Will you do it in-house or will you outsource it?
Tentative – When do you want to reach your objective? Is it achievable in the campaigns time frame?”
Depending on your goals you will have many different objectives. Here are some common online marketing objective and goal examples.
Get 1,000 Facebook fans
Get 1,000 Twitter followers
3. Work out specific strategies
Following our internet marketing campaign example plan your first step for achieving the 1,000 Facebook fans objective is of course to create a Facebook fan page, if you don’t have one yet. Just like having multiple objectives for each goal; you will have multiple strategies for each objective.
Provide reasons for people to become Facebook fans
Engage with the community
4. List your tactics
Brainstorm and create a list of very specific tactics you will utilize to achieve your web marketing goal – where does your awesome idea that inspired planning this marketing campaign fit in here?
Offer special deals
Share news and buzz
Find and follow relevant people
Tweet and retweet regularly
Participate in conversations
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!