Keywords are the backbone of your internet marketing campaign. In order to effectively target your audience, you need to know what phrases they are using when they use a search engine. By conducting background research using your own analytical data (if available) or external sources such as the Google keyword tool, you can find the most popular searches and target them accordingly. However, you must also account for the amount of competition a keyword has, as it is more difficult to achieve better rankings when others are targeting the same phrases.
Your website’s content is another key element of search engine optimization. Major search engines like Google and Yahoo have the ability to analyze the information on your website and determine its quality score. If it appears “spammy” or is content taken from another source on the web, your website will be penalized and receive a lower ranking in the search engine results. In addition, repeating your keyword too many times on a certain page can actually have a negative affect on your website’s rankings.
Proper on page search engine optimization setup is also very important when it comes to ranking a website well in the search results. You need to be sure that your website’s meta data, including the page title, description, and keywords are all set properly in the HTML code. While your website’s visitors will not see most of this information, the search engine robots that crawl your website to analyze the content take all of this data into account. Search engines want to provide the most relevant data to people using their service, and by providing accurate information in your meta data you can improve your chances of being ranked highly.
Another very important aspect of search engine optimization is the amount of quality of the back links to your websites. A back link is when another website on the internet provides a link to a page on your website. Search engines look at the source of the back link and see how authoritative the site is that is linking to you. If you have several authority sites that are referring their visitors to your websites, the search engines will see that you are likely offering quality content that people using the search engines would find helpful. However, it is not simply a numbers game, as having thousands of back links from websites that are not relevant or contain content deemed as spam can have a negative affect on your website’s search engine optimization rankings.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!