Search engine optimization is a very important part of web development. Failure to optimize your site will make it get lost in the millions of websites on the Internet. As a result, you will get very little traffic, and consequently little or no sales. Therefore, you should get an Internet marketing company that understands SEO and can make your website go up the search engine rankings.
To find the right SEO company, there are a number of things you should ask. These include:
1. What techniques will you use to optimize my website?
Find out the techniques the SEO company will use to optimize your website. This is very important especially if you will be selling something on your website. Some companies use unethical techniques, also known as “blackhat’ techniques, to optimize their clients’ websites. While this may give you a sudden boost in rankings, your website is likely to be banned for utilizing these techniques. Avoid companies that use blackhat techniques.
2. Will you do on-page or off-page optimization?
Find out whether the SEO company will implement on-page or off-page optimization techniques. If they will be implementing on-page techniques such as putting meta tags, H1 tags, title and alt tags in your website, they may need to access your FTP web server. You may also need to indicate the keywords that you are targeting. This will help the company to optimize your content and also get relevant backlinks to your website.
3. Do you have a case study?
Past works always speak about the ability of a company to do effective search engine optimization. Ask for case studies from the SEO company. Most companies will be ready to provide references of clients that they have worked with before. However, keep in mind that SEO is an ongoing process and some websites that may have been worked on before may have changed in search engine rankings over time. Ask the company for its most recent SEO case studies.
4. How much will it cost me?
Price is always a factor to consider in any web related service offered. Some SEO companies have standard price packages that you can choose from. Others will first analyze your website before giving you a quote.
The above are some of the questions you should ask the SEO company before you contract them for their services. Remember, SEO is an intensive and ongoing process, so do not expect to reach the first page of Google within a few days.
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!