Utilizing your email as a way of marketing is not the same thing as spamming people if you follow the proper procedures. No one likes unsolicited emails that are impersonal and pushy and almost everyone will be unresponsive to spam-like messages. Useful email strategies for optimizing your business’ site can be very helpful in improving your search engine ranking and garnering interest in your products and services.
A good starting point for basic email marketing is simply putting together a signature tag for the bottom of your emails. Have the name of your business, contact information, and a short description of your product or service, if applicable. Another idea is to occasionally send reminder, confirmation, or thank you emails to customers. One expert suggests “if you keep careful records, you can send emails to customers on their birthday to remind them to return to your site.” For businesses such as cosmetics, sending email reminders to ask if it’s time for a refill can be a timely way to attract repeat customers. Confirmation emails are appropriate after a customer orders or subscribes to your email list. Email is one area businesses often over advertise, so be sure that you don’t send too many emails out or you risk losing annoyed customers. A very effective marketing idea is to have an opt-in email list for coupons, sales, and other special offers. Many people will be intrigued by the offer and be reminded visit your site.
A monthly email newsletter takes your email marketing strategy even further by giving prospective and existing customers relevant, useful information (tips, how-to’s, industry news, product information, etc) that keeps your business and product forefront in their mind. Good content will give consistent reasons for your customers to trust you as well. For those potentials that aren’t quite ready to buy, an email newsletter is a great way to slowly introduce them to your business while subtly urging them to take the next step and make a purchase.
Some people would argue that if you have a business blog than you don’t need an email newsletter because people are already reading what you have to say. The advantage email has over blogging, however, is that you don’t have to go to the blog to read what’s being said. An email just magically appears in your inbox, begging to be viewed. Another argument would be that an email serves as a good way to get customers to your blog. To get individuals to sign up for your newsletter, offer a “subscribe here!” section of your site. Or you can have incentives for signing up, such as a free e-book. Even local businesses can capitalize on email newsletters by encouraging customers to sign up for “special internet offers.”
Do you agree or disagree? Perhaps, I missed something? Either way, I would just love to hear what your thoughts are on this topic… just let me know your alive!
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