Reputation management has been focused upon for quite some time as an effective marketing technique for businesses. While it is important as ever to protect the reputation of every company online, it is just the first step of a comprehensive marketing strategy. […]
Social media marketing can make or break your business. If you’re looking for new and fresh ways to market your business, you can do no better than social media. While some business owners hit the nail on the head, others make so many mistakes with social media marketing that they drive […]
With all of the ranting and raving about Pinterest the last six months, there has emerged an internet marketing sleeper. Most people associate Instagram to hipsters taking pictures of their Air Jordans or putting a filter on their Olive Garden dinner. But the growing powerhouse remains mostly […]
There are many online marketing strategies that have been proven to be very effective, and by implementing the most effective online marketing strategies, a website owner can deliver a large amount of targeted traffic to their website […]
Everybody makes mistakes at some point — even veterans at search engine marketing. Nobody can be perfect, and mistakes are actually often the best learning experiences to have on the job. This article seeks to cover some common mistakes that seasoned professionals have made to reassure […]
Using Twitter is a great way to promote your website online. Social media websites allow webmasters to raise awareness about their brand by instantly putting their content in front of thousands, if not millions, of Internet users. However, in order to get the most out of your social media marketing, […]
In Web marketing, those who fail to adapt fail to prosper. Entrepreneurs who have only been in the game a few years often opine about the recent, monumental changes that have shaped the Internet and SEO. The truth, however, is that the industry has always been shifting and transforming itself, […]
You should leverage all kinds of marketing strategies to promote your products or services effectively—including using social media to create successful social media marketing campaigns. Unfortunately, there will be many businesses vying for your potential customers in the […]
On February 6, 2013 Google introduced Enhanced Campaigns, a modification to its AdWords program which it called a “first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” The reaction from the internet marketing community was mixed. […]
It’s a simple fact: relevance is now the king when it comes to SEO in the new semantic web. Google’s latest Caffeine updates have affected countless websites. Some have seen ranking increases and other have been penalized into the last few pages of a keyword’s results page. […]
