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Using Analytics Data To Improve SEO Practices

By |Search Engine Optimization, Search Marketing, Web Analytics|

If you are familiar with search engine optimization (SEO), you are probably aware of the fact that it goes far beyond simply creating keyword content for your website. SEO also involves everything from how your HTML and website coding is written to the number and quality of backlinks you have. Since there are an enormous number of factors that are […]

5 Tips to a Profitable PPC Campaign

By |Google, Pay Per Click, Web Marketing|

Pay-per-click (PPC) advertising is a form of Internet advertising that allows you to drive very targeted traffic to your website. However, many people ignore it because it is not free like search engine optimization (SEO) is. What people frequently forget is that SEO can take weeks or even months to begin driving traffic to a website, […]

How To SEO Your Articles For Maximum Exposure

By |Content Writing, Inbound Marketing|

Search Engine Optimization (SEO) can be complex. This is because there is a considerable body of knowledge associated with SEO. There is on-page SEO and off-page SEO. There are inbound links and outbound links. There is internal linking to consider and page ranking to weigh. Finally, there is the effort of keeping up with Google’s algorithmic changes. […]

15 Ways to Improve You SEO For Your Business

By |Link Building, Search Engine Optimization, Search Marketing|

SEO techniques are essential to getting your business website noticed in search results. The higher you rank, the more likely potential customers are to see you. Using a few simple techniques, you can optimize your website and begin to see better search rankings. […]

Five Tips for Effectively Using Facebook to Market Your Business

By |Social Media|

Facebook is a great social media platform to promote and market your business. However, many business owners do not know how to get started or how to best utilize the network for business promotion. If you are a Facebook user, you have probably already created a personal account, along with a profile, on the platform. Business marketing on Facebook differs […]

SEO vs Social Media: Should You Put All of Your Eggs in One Basket?

By |Search Engine Optimization, Search Marketing, Social Media|

Internet marketing is a constantly evolving practice and rapid development and changes in how web marketing strategies work require a company to remain flexible and adaptive.  Search Engine Optimization and social media are two of the main web marketing and business generation tools available. Learning to maximize their potential […]

10 Reasons Why Social Media Marketing Is Important For Business

By |Social Media|

How many times have you heard that social media marketing is essential for today’s businesses? As a business owner, you need to be where your customers are, and the modern customer is active on social media all the time. […]

Tracking the Success of Social Media Marketing Campaigns

By |Inbound Marketing, Social Media|

Recent studies have shown that consumers are more likely to do business with a company that has a social media footprint on the Internet. Social media marketing is also an excellent way for you to advertise to a very targeted and specific audience. […]

Internal Links Hold the Key to Your External Visibility

By |Link Building, Search Engine Optimization|

There are few web marketing strategies that are less understood than the internal link. Many business owners do not even consider internal link building an integral part of search engine marketing. […]

How to Combine a Press Release with Internet Marketing

By |Content Writing, Press Releases|

A press release is a type of publicity tool that can provide many different benefits to different businesses and organizations. For example, a press release can be a tool that is used to promote a company’s different products, website or services. […]