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Common SEO and PPC Mistakes to Avoid

By |Pay Per Click, Search Engine Optimization, Search Marketing|

Everybody makes mistakes at some point — even veterans at search engine marketing. Nobody can be perfect, and mistakes are actually often the best learning experiences to have on the job. This article seeks to cover some common mistakes that seasoned professionals have made to reassure […]

Improve your Social Media Marketing With Twitter

By |Search Marketing, Social Media|

Using Twitter is a great way to promote your website online. Social media websites allow webmasters to raise awareness about their brand by instantly putting their content in front of thousands, if not millions, of Internet users. However, in order to get the most out of your social media marketing, […]

The Top 10 Ways to Prepare for the Future of Web Marketing

By |Mobile Marketing, Search Marketing, Social Media|

In Web marketing, those who fail to adapt fail to prosper. Entrepreneurs who have only been in the game a few years often opine about the recent, monumental changes that have shaped the Internet and SEO. The truth, however, is that the industry has always been shifting and transforming itself, […]

Creating Successful Social Media Campaigns

By |Social Media|

You should leverage all kinds of marketing strategies to promote your products or services effectively—including using social media to create successful social media marketing campaigns. Unfortunately, there will be many businesses vying for your potential customers in the […]

What Google’s Enhanced Campaigns Announcement Means to Your Internet Marketing Plans

By |Pay Per Click, Search Marketing|

On February 6, 2013 Google introduced Enhanced Campaigns, a modification to its AdWords program which it called a “first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” The reaction from the internet marketing community was mixed.   […]

SEO and Semantic Searches – The New Rules for Successful Content Writing

By |Content Writing, Search Engine Optimization|

It’s a simple fact: relevance is now the king when it comes to SEO in the new semantic web.  Google’s latest Caffeine updates have affected countless websites. Some have seen ranking increases and other have been penalized into the last few pages of a keyword’s results page. […]

Three Most Commonly Used Web Marketing Strategies

By |Search Marketing, Web Marketing|

The internet is now the most popular and largest communication tool worldwide. It has made it easy for everyone to communicate with other people and even communicate with different businesses and organizations. […]

Top 10 Social Media Strategies!

By |Social Media|

Social media will continue to expand its scope this year and the best web marketers will position themselves to compete in the social sphere.  With platforms like Facebook, Twitter, Pinterest and Google+ continuing to add active users by the millions, online marketing teams would be unwise to ignore social networking sites. […]

Web Marketing Strategies: 5 Tips for Implementing Competitive SEO

By |Web Marketing|

In the ever-changing world of SEO, Internet marketing companies must stay on the forefront of coming trends. This past year brought major changes to the ways we perform search engine optimization. With the changes to Google’s algorithm, strategies that successfully […]

SEO Is Not Dead!

By |Search Engine Optimization, Search Marketing|

The constantly changing nature of search engine optimization has led many frustrated webmasters to say that SEO is dead simply because it is not the same animal that it was just a half decade ago. […]