Are you struggling to drive traffic to your website, product, or service? The internet can seem as vast and unending as the universe itself. Creating and uploading a website is not enough. You’ll need to put in some time and effort in order to generate quality traffic.
Fortunately it’s not as daunting as it may seem. Let’s cover four effective internet marketing strategies to help drive traffic, sales, and potential clients.
1 – Take Advantage of Social Media Sites
Social media is exploding. If you’re not promoting your website via social networks such as Twitter or Facebook, you’re losing out on a potentially huge amount of traffic. Social sites present a great opportunity to interact with potential customers or clients. You can offer discounts, special coupon codes, or links to promotions created specifically for your Twitter followers, Facebook fans, etcetera.
2 – Join Communities and Have Your Voice Heard
Social media sites fit into this category, but you can take things a step further by joining other communities as well. For example, if your website sells automotive parts and accessories, participate in a handful of high-traffic automotive forums and link to your website through your signature. Most forums will let you create a signature that is automatically placed below each of your posts. You can take advantage of this space by linking to your website.
You can also post reviews on shopping sites, such as Amazon.com, create a YouTube channel and invite people to subscribe, reply to questions on Yahoo Answers, and comment on high-traffic blogs.
3 – Create Email Marketing Lists and Keep in Touch with Your Subscribers
Email marketing is a great way to turn your visitors into buyers or clients long after they’ve visited your site. Place an opt-in box on your website where your visitors can enter their name and email address. To increase the chances that they’ll join your mailing list you can offer an exclusive discount, coupon, or guide in return.
You’ll need to keep the interest of your subscribers so be sure to send at least a few helpful or interesting emails each month. You can mix in the occasional promotion or subscriber-only discount to generate traffic, sales, or clients.
4 – Optimize Your Website for the Search Engines
Having your website rank high in the search engines for related keywords is a great way to drive consistent and long-term traffic. Search engine optimization can be tricky, but, at the very least, make sure your website title, tags, and content is related to the keywords you’d like to rank for.
We’ve covered four fairly powerful internet marketing techniques in this article. Master these four methods and you’ll be on your way to generating high quality traffic to your website.