Web Marketing Services – Why you need it!
Having a comprehensive and effective web marketing program in place is key to your online business success. It is the cornerstone of any online business. It is no secret that the future of commerce is on the web and it is here to stay. Sales continue to grow tremendously every year in the online arena while traditional methods of offline marketing continue to drop.
With such massive growth in e-commerce, it only makes sense to promote your website utilizing the various cost effective web solutions available in todays market. To be successful, you need to have a plan for targeting your market, a strategy for increasing your online visibility and a program for converting leads into customers.
The internet is the single-most widely used communication tool in existence. Millions of people across the globe are sharing and receiving information with one another via the web at any given moment. They do this using their web accessible smartphone device, laptop, desktop, iPad, video game consoles and even their televisions. For the business owner or professional seeking the ability to market products or services to a global audience, they absolutely need to implement a web marketing strategy to be successful.
Web marketing not only has a greater outreach than traditional methods of advertising, it also provides a more custom and user-friendly experience. When a person conducts an internet search using Google, Yahoo! or Bing, search results will vary depending upon the exact terms searched for. These results are meant to provide the most relevant, useful and information-rich resources. Those links that are listed at the top of search results are often the most trusted and popular among readers. Search engine optimization (SEO) is the process of influencing search results to achieve higher rankings.
A successful SEO campaign will achieve higher rankings among various search terms, thereby improving overall site awareness. However, it is not for the faint of heart. Online marketing campaigns require research, analysis, communication skills, empathy and plenty of patience. There are five primary phases to developing web marketing campaigns:
1. Market Research and Analysis – Before Building Website
-Researching the target audience; empathizing with their needs, interests and concerns.
-Evaluation of competitors
2. Web Development: Site Execution – Content and Design
-Titles, Description, Keyword Terms and Phrases, Meta Tags
-Creating quality content, outbound links and image tags that positively reflect targeted keywords and audience needs.
-User-friendly design, sharing options and site navigation
- Email marketing – create lead capture forms to begin building lists and engaging with your target audience
3. Link Building
- Naturally Build high-quality and relevant links by creating quality relevant content for your visitors and the search engines will respond positively.
-Use relevant anchor text and links from trusted web pages to improve overall site visibility.
4. Social Media Marketing
-Understanding social networks – participate in the conversations that are going on in your industry
-Responding, analyzing and taking action based upon user feedback and social sharing trends.
5. Site Analytics
-Monitoring website traffic, pay-per-click campaigns and user-activity
-Take appropriate action based on results from site analytics.
Our web marketing services are meant to provide site owners with an upper-hand in achieving rankings in search results, but it is wise to bear in mind that the audience needs must always be met first and foremost. Building a successful website requires innovative thinking and an ability to empathize with the target audience. Our guide is designed to inform and inspire fresh ideas for maximizing a website’s potential.
The rapid growth of potential and value in internet search makes it a prime target for engaging and informing a target audience. SEO is about making small but significant changes to the execution and delivery of content in order to achieve long-term success. Over time, when combined with the delivery of relevant and high-quality content, these modification will show an enhanced user-experience and increase in traffic, quality backlinks and revenue.
Contact us about how we can help you with your web marketing objectives: