As of late, there has been some argument as to whether or not link building is dead. This has especially been the case since the search engines seem to be cracking down on which search engine marketing techniques can be used. Though building links is a hotly debated subject, it is by no means dead.
Imagine you’re thinking about watching a movie and trying to decide which one to go to. What would influence your decision more: a friend or an advertisement? Unless your friend gave you particularly bad movie advice in the past, you’d almost certainly trust them more.
Internet marketing changes on a nearly daily basis. Trends emerge, sweep the web and disappear. One trend, however, has already proven its staying power: content curation.
Content curators act as editors of the Internet. They choose a topic and compile the links they feel are most important.
In the past months, several link building blog networks have been de-indexed by search engine giant, Google. Blog networks such as BuildMyRank.com have been completely shut down as a result.
In the day to day business of building an online presence, it’s not always easy to determine what your next move should be. When it comes to link building, this is especially true.
Linkbuilding Pitfalls can happen to anyone online – especially if are not well versed in what the search engines are looking. Some people discover the latest way of how to “link build” then, without realizing it they can potentially create a catastrophic legacy in Google search results. To avoid this from happening to your business, consider these three pitfalls that small businesses experience in online link building.
Submitting guest posts on authority sites is one of the best things you can do to improve your site’s search engine optimization (SEO). Most guest posts contain a link back to the author’s website, which adds to the social proof Google seeks when evaluating the usefulness of a site for its searchers. Of course, each post also increases your visibility with your target audience and will draw some readers back to your site.
The past year has seen a lot of changes in the way Google determines which pages wind up at the top of the search engine results page (SERP). While these changes were designed to improve results for searchers, they punished many well-intended sites that followed what is now outdated search engine optimization (SEO) advice.
Search engine optimization (SEO) not only drives free traffic to your website for lead generation, SEO is also the best way to inoculate your brand from a viral attack. Those who control the top spots in Google and the other search engines can keep negative information suppressed if their SEO foundation is strong.
Brand Management
Along with the SEO content you produce for the keywords associated with your niche and the needs of those who could become customers, you should also include content targeting your brand names and even the names of company principals.
In the current increasingly cluttered and space environment of the Internet, it is virtually impossible to do any type of search engine optimization without running into social media. It is also just as impossible to do any type of social media marketing without running into search engine optimization.
Though this may provide search engine queriers with more accurately detailed results, conditionally, it does little for the simplicity of the process of getting your site indexed or crawled or otherwise noticed on the Internet.
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