Search Engine Optimization (SEO)
Consulting Services

Search Engine Optimization (SEO), is the process that improves your site’s visibility among the major search engines and delivers highly qualified traffic to your site for a targeted list of key phrases. An effective campaign should include both organic search engine optimization and pay per click strategies. The combination of these two strategies is known as Search Engine Marketing (SEM).

Organic search engine optimization, also known as natural search engine optimization, refers to when your site achieves listings of specific key phrases based entirely on the search engines algorithmic calculations. These listings are the result of having your web site optimized for specific key phrases based on these search engine algorithms as well as for how well your site ranks with link popularity (an extremely important SEO strategy). These natural search results are listed in order of relevance and are the most popular listings among web users to date. In fact, organic listings usually receive more than 75% of click-troughs’ as compared to a mere 25% of those from paid listings. In addition, organic search results produce the highest conversion rates.

Paid Per Click marketing refers to when you actually pay to be listed for specific key phrases within certain search engines. Several search engines and directories offer this form of paid advertising, partnership or sponsorship options. Some examples of paid results programs include Yahoo! Search Marketing and Google Adwords often referred to as Pay Per Click (PPC).