Search Engine Marketing Services
Search engine marketing, also known as Internet marketing refers to all web marketing strategies, including search engine optimization, which are all utilized to help gain visibility with the search engines and increase traffic to your website.
Spending in the United States on search engine marketing is projected to triple in the next 5 years, from $8 billion to $25 billion with about 40% of it going to SEO and 60% going towards paid search.
Currently advertising budgets include 8% for online marketing. That is expected to grow to 18% by 2012. Marketing people have shifted focus in a big way from outbound marketing to search engine marketing and inbound marketing solutions. Budgets are surely being shifted to search engine marketing, which means you’ll definitely need to budget for search engine marketing if you want to stay in the game.
Print Magazine Advertising – 20%
Direct Mail – 16%
Print Newspaper Advertising – 13%
TV Advertising – 13%
According to a 2008 study by ComScore:
“Organic search engine optimization is increasingly critical. With answers being provided right at the query level, search engines are now destination sites rather than just search engines. Weather forecasts are provided right on the search engine results page (SERP). You can even watch videos right in the SERP or get the latest stock quote, right in the SERP. This data supports what many of Search Engine experts have been talking about over the last several years and it is starting to become more apparent.”
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