Archive for the ‘Web Analytics’ Category
A rich snippet is tool that Google introduced to help structure the way that a search result is displayed. It is a concept that is a little difficult for some people to get a handle on, but it is really not that bad. First, a user should understand that using rich snippets do not affect where a website appears in the search results. It affects what information is displayed as a search result.
Normal Meta data handed the search engines certain information to display in a search result. The Meta description is the small mini paragraph that appears under the title of the search result and gives the person searching a better idea of what a webpage is all about. This is generic information that will be displayed to every search user that sees the result.
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Tags: article, article writing, content writing, create meta descriptio, create meta tags, description, meta description, meta tags, rich snipet, seo writing, snipet, tips in writing meta description, webmaster, webmaster tool, webmaster tools
Posted in Google, Web Analytics | No Comments »
There is no question that internet marketing is something that many businesses and organizations will continue to use and develop over the next couple of years. From a cost-benefit point of view, the cost of putting out an online presence far outweigh its costs. Of course, there are no certainties that all web marketing strategies will work. Read more »
Tags: web marketing
Posted in Web Analytics, Web Marketing | No Comments »
Many companies depend on their SEO ranking reports to show how their company’s presence on the web is ranked. But what is not showed in these reports is who are the company’s largest competitors and what are they doing differently than your company. Using SEO competition analysis will help see where your competitor’s are ranked and see where you can improve to stay ahead of them. Read more »
Posted in Search Engine Optimization, Web Analytics | No Comments »
Getting on top of search engine results depends on your on-page and off-page optimization strategies. On-page optimization refers to work done on your website to help in ranking while off-page optimization refers to works done outside the website. Off-page optimization is more effective and mainly consists of link building. Read more »
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Having your website online is not the final step to increasing your web visibility; you have to think about SEO. Without a proper search engine optimization strategy in place, your website will not get the traffic you are looking for, and what’s the use of having a website without traffic? Read more »
Posted in Search Engine Optimization, Web Analytics | 1 Comment »
Web analytics is an essential component of web marketing for companies who want to maximize their efforts on the Internet. It is used to measure the web performance data being produced by your marketing methods and shows you ways in which you can improve your visibility online. In the past, web analytics could only be used to measure traffic to your website, but with new developments in technology, it can now be used in many different aspects of advertising and web marketing alike. Read more »
Posted in Web Analytics | 2 Comments »
What is a brand? Is it a logo that everyone recognizes? Is it the jingle a business uses for their commercials? Is it their website? The colors they use? Brand Navigation’s Principal and Creative Director, Bill Chiaravalle sums up the idea of a brand in one simple sentence, “brands are promises that consumers believe in.” According to Chiaravalle if a consumer trusts in a company and has a strong case of “brand loyalty” they have successfully branded themselves. Read more »
Posted in Link Building, Web Analytics | 2 Comments »
Online marketing is an ever-changing, never ending process. As you develop objectives and goals for your web marketing, another goal always seem to loom right behind it. With this in mind, it is imperative that you learn from each of your online marketing campaigns to make your internet presence stronger and your brand more recognized. To do this you need to analyze your performance regularly via web marketing analysis. How will you track and measure your campaign’s progress and success? Objectively and quantifiably measuring how closely you track your marketing goals is important both to understand where your company is after a campaign and where they can go from there. As you probably know, some marketing targets are much easier to measure than others. Read more »
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