The constantly changing nature of search engine optimization has led many frustrated webmasters to say that SEO is dead simply because it is not the same animal that it was just a half decade ago. As a matter of fact, the rate of changes in search engine optimization are also increasing, so anyone who was behind the eight ball now will definitely be out of the game in six months.
In order to stay in the game of search engine optimization, it is necessary for a webmaster to keep up with the ever accelerating pace of change in the industry. Power is being consolidated towards those with knowledge, and the knowledge of change is definitely the most important aspect of success in search engine optimization.
Below are some of the more recent changes that every webmaster should take note of.