Google recently completed testing on a new tweak to their AdWords Quality Score algorithm. This change is designed to give more weight to landing pages that Google deems have value for the searcher, raising the Quality Score for those ads. A higher quality score should lead to higher ad positions at lower bids with this pay per click marketing platform.
The search engine web crawlers cannot effectively measure the value of content on a website on their own. They can see the keywords, but they can’t tell whether the information actually benefits the reader. Increasingly, Google and other search engines rely on social proof to evaluate the merits of a site’s text and graphics. Read more »
There is no question that internet marketing is something that many businesses and organizations will continue to use and develop over the next couple of years. From a cost-benefit point of view, the cost of putting out an online presence far outweigh its costs. Of course, there are no certainties that all web marketing strategies will work. Read more »
Are you a professional SEO writer? If not, stop writing your page content without learning why you’re losing visitors’ interest. Everyone wants to be a SEO copywriter so they practice obvious techniques necessary to write their content. In the midst of copying the art from a textbook or website, the writers create poor content that pushes a visitor away. Read more »
META tags are still relatively important for on-page search engine optimization. Though sites may be indexed without them, websites that fail to include them may find that their ranking in the SERPs and consequently their organic search traffic suffers as a result. The three most important META tags for SEO purposes are the title, description and keywords tags. Read more »
There is an art to SEO content writing. Writing needs to not only be grammatically correct and engaging, but it also must meet technical standards required to achieve a high ranking in the search engines. These five tips will help websites write better content for their pages. Read more »
Many small business owners try to optimize their own websites for Google instead of hiring an SEO expert. There are dozens of out dated, ineffective or incorrect strategies they can use that will send their websites plunging to the bottom of the search engine results pages for keywords related to their products and services. Below are three common SEO strategies that do not work and alternatives that will actually help improve ranking in the SERPs. Read more »
Solid web marketing will bring you success. When you are considering an internet marketing campaign — using link building, SEO, email marketing, or some combination of them all — you need to know what to do and what not to do to have this success. This is too important to the life of your business to just jump into it at random and hope that you get it right. The internet may be huge, but there are a number of ways that you can help draw traffic to your site and boost your sales. The following are a few myths about internet marketing that you should consider to make sure that your marketing campaign is as successful as possible. Read more »
Finding SEO services online should be simple. Unfortunately, sorting through the giant list of available options to figure out which choices will yield real results can be difficult for someone who doesn’t already know search engine optimization well. Ideally, an SEO company should be capable of providing customers with a wide range of services and guidance that will improve their search engine rank in a steady manner. Here are some promises that you might see SEO firms offer currently that may signal problems in the future: Read more »
Pay Per Click marketing through Google AdWords is an excellent way for businesses to supplement their website traffic. However, businesses that rely on PPC marketing as their sole source of website traffic may be spending thousands of dollars more than they need to each month. There are several things businesses can do to reign in their PPC advertising budget to more manageable levels. Read more »
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