Google claims their latest tweak to the AdWords Quality Score will clear up the problem of ads with low-quality landing pages attaining high ad positions. Once again, the world’s greatest search engine is seeking a better experience for its searchers and pay-per-click advertisers.
Search engine marketing can yield extremely cost effective results when managed properly, but if you are not careful, your pay-per-click (PPC) campaign can cost a lot more than it should.
One way to charge yourself too much occurs when your landing page gets a low rating from Google. A low Quality Score for your AdWords campaign will mean lower placement of your ads on the page and higher prices for your winning bids. You will pay more for less.
The debate over whether or not Google Sandbox actually exists is still ongoing, but many people agree that whether because of the Sandbox or simply Google’s complex algorithm new web sites are placed in a “probation” period and kept lower than expected in search results. According to web experts, Google Sandbox “is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases.” Read more »
Many website owners use Google’s Webmaster Tools to organize and optimize their website and follow their statistics. When Google removed the tool “PageRank” from their Webmaster Tools at the end of last year, it caused a flurry of discussion on Twitter since many webmasters actively followed their PageRanking to give them an idea of how well their site was doing. Google’s Susan Moskwa commented “that they shouldn’t focus on PageRank so much” and so removed the tool to keep webmasters from doing so.
Originally the no-follow tag was created by Google in 2005 as a way to prevent spammers from stealing credibility from other sites. However, because of the overuse of no-follow on web pages, today it is crippling search engines such as Google from finding hundreds of thousands of new pages of information. For example, all links shared on Twitter are automatically no-follow links. This means that Google’s spiders won’t crawl any of those pages. This is a huge loss of information for search engines and ultimately consumers.
Google Buzz has inspired a variety of opinions and reactions since Google released it early February. Some complain it is “blurring the lines between what’s private and what’s public, causing privacy mishaps and email paranoia.” Others think that Google has finally broken onto the social media scene and will replace both Facebook and Twitter in the coming years. Whatever your opinion, one thing is for certain, Google Buzz, like all social media has one inherent flaw: Privacy.
According to a Google webmaster the Google Sandbox, “kind of disappeared sometime ago.” Before we can answer if the Google Sandbox is real, we should explain what it is. In March of 2004, webmasters began noticing that new sites were not ranking as highly as they should be. “The rankings were seen as poor despite good Google PageRanks, strong incoming link totals, and overall good optimization practices being employed.” This “probation period” that Google gave to new websites began to be called “Google’s sandbox”. Whether the Sandbox actually exists as its own filter or is merely a part of Google’s general algorithm is still highly disputed. However, no one disputes the effect of the Sandbox. Some webmasters claim that Google’s Sandbox is old news and not applicable to today’s search engine optimization (SEO) tactics, which I would have to disagree with.
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