Chances are that if someone mentions McDonalds, you visualize the golden arches. Chances are also that you would recognize those golden arches even if they were in black and white, or green against red. The McDonalds logo is so recognizable that it is iconic. That’s the sort of brand recognition for which you strive – a symbol that will be immediately recognized as your logo no matter where it appears. Read more »
Archive for September, 2010
Brand Identity: The Importance of Professional Logo Design
The Five Components Of Successful Website Design
We all know that successful website design involves more than meets the eye. If it’s possible to break websites down, these would be the five components of successful design.
Component One: Eye Appeal
Success relies on eye appeal to draw a visitor in and keep them around for awhile. While what makes a website appealing to the eye can certainly vary from one kind of website to another, components that have a major effect include color palettes, photos, graphics, logos, fonts, font sizes, and even the spacing between lines of text. You know when you stumble across a great site that just immediately feels right? That’s a design working through eye appeal.
Graphic Design Mistakes to Avoid When Optimizing Websites for Search Engines
If you have a business website, its design is extremely important. Undoubtedly, you want a website that is visually appealing. It’s the main reason why the web-designing business has grown significantly in the last decade. Savvy web-builders with a flair for are in high demand. However, appealing graphic design is only one element to running a successful web business. In fact, sometimes graphic design for the web can actually hinder a website’s ability to reach its intended audience. It’s important to choose a web designer who is artistic as well as search-engine savvy when it comes to search engine optimization. Read more »
Why Cross Platform Web Design Is Important
The world of the internet has matured rapidly in a very short time, and standards of web design have matured along with it. Less than twenty years ago, “cross platform” revolved around making sure that your web pages could be read on all three of the major web browsers – Internet Explorer, Netscape and Mozilla. Within a few years, the concept of accessibility had expanded to include making sure that web sites remained accessible to those using older browsers. This became even more pressing as professional web designers on the “cutting edge” became enamored with playing with the latest technology long before it was available to the web audience at large. Read more »
More Tips on Using YouTube to Market Your Business
A couple of posts back we discussed why YouTube is something you should consider using as part of your social media strategies for your business and why it’s important. If you missed that post, please check out “How to use YouTube to Your Business Advantage“. Since, then I thought of a few other tips that might be worth mentioning…
How to be a Pushy Salesperson on the Web
I remember when I was a kid a salesman came to our door. I don’t remember much about him except that he was selling some type of cleaner and that to prove to my mom it was safe he drank it straight out of the bottle. He then asked my mom if she had anything she just couldn’t get clean. She said yes and brought him one of our dining room chairs. They were fabric covered, and my siblings and I had pretty much turned the fabric from white to brown. He sprayed some cleaner on, put some elbow grease into it and turned that fabric white again. My mom was pretty impressed and ordered two of the ridiculously priced cleaners from the smooth-talking salesman. I remember her later telling my dad that he, “was the best salesman I’ve ever seen.” Read more »
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